Vitamin Retailer February 2013 : Page 32

2013 Retailer Sales Training Manual E ver wish you and your staff could have more one-on-one time with sales representatives from the top companies Following is an index of companies participating in Vitamin Retailer’s first Retailer Sales Training Manual: Aker BioMarine Antarctic US ........................................33 America’s Finest Incorporated .................................... 34 Bioforce USA ................................................................35 Bluebonnet Nutrition ....................................................36 EFL Nutritional ..............................................................49 Essential Formulas Incorporated ..................................37 Hyalogic LLC ................................................................38 Life Extension................................................................39 MASQUELIER’s USA......................................................49 Membrell ......................................................................40 Mushroom Wisdom, Inc. ..............................................41 North American Herb & Spice ......................................42 NOW Foods ..................................................................43 Proprietary Nutritionals Inc. ..........................................44 Redd Remedies ............................................................45 Strauss Herb Company ................................................50 Superior Source ............................................................46 truDERMA LLC ............................................................47 Wakunaga of America Co., Ltd.....................................48 WWW.VITAMINRETAILER.COM s FEBRUARY 2013 serving the natural products indus-try? Or find out how to anticipate and answer customer questions while gaining a deeper understand-ing of the products you’re carrying (or thinking of carrying) on your shelves? That’s what Vitamin Retailer sought to deliver with its 2013 Retailer Sales Training Manual. We provided each company in this special section with an opportunity to address retailers directly with insight about their top products and tips for selling them. We recom-mended that submissions be conver-sational—the way a rep would han-dle in-store training—while provid-ing concrete information about the company (i.e., history, research efforts, quality assurance measures, etc.) and its products/line (i.e., mer-chandising tips, potential customer questions/interactions, and dos & don’ts retailers should keep in mind when advising customers). 32 VITAMIN RETAILER

2013 Retailer Sales Training Manual

Ever wish you and your staff could have more one-on-one time with sales representatives from the top companies serving the natural products industry? Or find out how to anticipate and answer customer questions while gaining a deeper understanding of the products you're carrying (or thinking of carrying) on your shelves? That's what Vitamin Retailer sought to deliver with its 2013 Retailer Sales Training Manual.<br /> <br /> We provided each company in this special section with an opportunity to address retailers directly with insight about their top products and tips for selling them. We recommended that submissions be conversational— the way a rep would handle in-store training—while providing concrete information about the company (i.e., history, research efforts, quality assurance measures, etc.) and its products/line (i.e., merchandising tips, potential customer questions/interactions, and dos & don'ts retailers should keep in mind when advising customers).<br /> <br /> The Krill Difference<br /> <br /> Akibk ker BioMarine is an integrated biotechnology company uniquely positioned to create value from krill harvesting and processing.The company utilizes its unique krill harvesting to develop its own downstream operations within the high valueadded nutraceutical and aquaculture feed markets.<br /> <br /> Krill—the largest underexploited biomass on Earth—live in oceans all over the world. The largest species, Euphausia superba, lives in the Southern Ocean in Antarctica, which has been shown to be an important new source of omega-3s for human supplementation.<br /> <br /> Product Description <br /> <br /> Krill float in huge swarms in the Antarctic waters and feed on microscopic algae. Because they feed on algae that can produce omega-3 fatty acids, the krill themselves become rich in accumulated fatty acids that can be extracted as lipids. Additionally, krill live at the bottom of the food chain, so the chance of accumulating contaminants is very low compared to other marine sources of omega-3s.<br /> <br /> Aker's Superba™ Krill is extracted exclusively from Euphausia superba, which is rich in the omega-3 fatty acids EPA (eicosapentaenoic acid) and DHA (docosahexaenoic acid). The body best recognizes Superba Krill omega-3s because they are attached to phospholipids, allowing better assimilation into the cells. Phospholipids are natural, integral parts of cells—they are structural components of cell surface membranes and the membranes within the cells. In contrast, other marine oil omega-3s have EPA and DHA bound to triglycerides, the form of fats the body uses for energy—a form that is also stored as body fat for future energy needs. The physical characteristics of triglycerides differ from phospholipids and this affects how the body tolerates them. One clear difference is that triglycerides don't disperse and have a tendency to float on top of stomach fluids, which can result in the fishy burps often associated with fish oil supple- ments. On the other hand, phospholipid omega-3s do disperse in water and are easily blended in the stomach fluids, which is why there is no fishy aftertaste when you take Superba Krill.<br /> <br /> Powered by these phospholipids, Superba Krill ensures the delivery of key fatty acids to various parts of the human body, such as the brain, heart and joints. Superba Krill is also a good source of the potent antioxidant astaxanthin, which helps naturally preserve its omega-3 content.<br /> <br /> Market Information <br /> <br /> Krill has grown 43 percent in the natural products channel during the last year, while other sources of omega-3s have remained relatively flat (SPINSscan Natural 52 weeks ending July 7, 2012). Aker BioMarine Antarctic, which supplies Superba brand krill ingredients, believes this growth is likely a result of the high interest in krill oil in the food, drug and mass channel, where it has grown 70 percent and now accounts for 12 percent of total omega-3 sales.<br /> <br /> A consumer study sponsored by Aker showed that nearly four out of 10 supplement users are looking for an omega-3 source other than fish oil. These particular consumers don't tolerate fish oil well, citing bad taste and/or aftertaste and fishy burps. With krill oil, however, consumers get the powerful benefits of an omega-3 source and a positive user experience to go with it.<br /> <br /> Sustainability & Traceability <br /> <br /> Aker BioMarine is one of few krill ingredient companies primary in its supply. The company's proprietary Eco-Harvesting™ technology and on-board processing result in the unique composition of Superba Krill, and provide full traceability from sea to shelf. The Marine Stewardship Council (MSC) has granted certification to Aker's fisheries—an exclusive distinction that no other krill fishery has earned. The World Wildlife Fund (WWFNorway) is also working with Aker BioMarine to help it meet key MSC certification requirements, including mapping its fishing activities against local predator population and ensuring that its fishing operations do not cause serious harm to the ecosystem.<br /> <br /> Research <br /> <br /> As part of an established commitment to substantiating krill's health benefits, Aker BioMarine continues to sponsor in vitro, in vivo and human clinical trials with phospholipid omega-3s from krill, consistently demonstrating a higher uptake of these fatty acids, improved blood lipid profiles and increased uptake of DHA in brain tissue.<br /> <br /> NiLitis SR: A Novel Bi-Layer Tablet for Joint Healt<br /> <br /> Bi-Layer/Sustained Release Technology <br /> <br /> Recently, Sabinsa Corporation launched its bi-layer technology named INC™ (Integrated Nutritional Composites).The value of bi-layer technology is in the flexibility it offers for formulation, as sometimes it is desirable that two ingredients are not premixed, but are coconsumed by the consumer.<br /> <br /> The next level of novelty added to bi-layer technology is when the release profile of active ingredients in a bi-layer tablet is tailored for a desired end. Release profiles include:<br /> <br /> • Conventional (unmodified) Release<br /> <br /> • Sustained-Release (SR) or Controlled Release (CR)—also called Time Release or Extended Release. SR profile may be achieved in two ways:<br /> <br /> a) Matrix: Active ingredients are dispersed within the polymer<br /> <br /> b) Reservoir: Active and inactive ingredients form the core which are encapsulated by membranes<br /> <br /> • Targeted Release Several bi-layer INC tablets with tailored release profile have been formulated including NiLitis®SR bi-layer tablet for joint health from America's Finest Incorporated.<br /> <br /> Anti-inflammatory Ingredients <br /> <br /> Two key enzymes, cyclooxygenase (COX) and lipoxygenase (LOX), are involved in inflammation including inflammation of joints. COX-1 is a constitutive enzyme (being found in most mammalian cells); COX-2 is an inducible enzyme (becoming abundant in activated/ stimulated macrophages and other cells at sites of inflammation). While COX enzymes produce prostaglandins and thromboxanes, LOX enzyme produces leukotrienes.<br /> <br /> Natural anti-inflammatory ingredients are usually preferred over the nonsteroidal anti-inflammatory drugs (NSAIDs) because they do not have gastrointestinal and renal side effects of these drugs. There are three natural anti-inflammatory ingredients in NiLitis SR: Curcumin C3 Complex®, Boswellin® and ginger extract.<br /> <br /> • Curcumin C3 Complex, a powerful anti-inflammatory and antioxidant, is the main ingredient of NiLitis SR formulation. Curcumin's impressive anti-inflammatory role comes from its inhibitory effect at several levels. As an antioxidant, it scavenges oxygen free radicals as harmful stimuli and it inhibits COX- 2 activity for generation of prostaglandins and thromboxanes.<br /> <br /> Finally, curcumin inhibits LOX activity for generation of leukotrienes.<br /> <br /> • Boswellin, a standardized extract from the gum resin of Boswellia serrata, contains four major boswellic acids. Out of these four boswellic acids, acetyl-11- keto-p-boswellic acid (AKBBA) is the most potent inhibitor of LOX.<br /> <br /> • Ginger extract complements the above ingredients with its antiinflammatory function. Gingerol, the active component of ginger extract, has been found to possess many interesting pharmacological and physiological activities including anti-inflammatory, analgesic and cardiotonic effects.<br /> <br /> NiLitis SR also contain BioPerine® (patented black pepper extract), which enhances the gut absorption and utilization of above natural anti-inflammatory ingredients.<br /> <br /> Clinical Trial <br /> <br /> To assess the efficacy and safety of NiLitis SR (formerly named Nilin™ SR) tablets in the management of osteoarthritis of knee, 32 subjects from the 40-65 years age group having osteoarthritis of the knee, with no other rheumatologic condition, were enrolled. Subjects were judged to have osteoarthritis with clinical diagnostic features: knee pain for most days of the month, morning stiffness of less than 30 minute duration, stiffness while resting the affected joint and age over 40 years.<br /> <br /> The primary outcome was self-report ed pain, stiffness and physical function scores as measured with the Western Ontario and McMaster Universities Osteoarthritis Index (WOMAC) (Fig. 1), six-minute walk distance (Fig. 2) and Visual Analogue Scale (VAS) measured at zero, one, two and four hours respectively (Fig. 3). Secondary outcomes included laboratory investigations and serological biomarker, i.e. Hs- CRP. A significant improvement in the clinical and biochemical endpoints along with excellent tolerability indicates that NiLitis SR can be used for the long-term management of osteoarthritis. Of the 32 subjects, 30 completed the study. WOMAC Scores significantly reduced from baseline to final visit for all the three parameters (pain, stiffness and physical disability).A significant reduction was also noted in the visual analogue scale over the course of four hours after ingestion of medication. A significant improvement in the six-minute walk distance and decrease in Hs-CRP levels was observed. No adverse events were reported in the trial.<br /> <br /> A Partner in Success<br /> <br /> Beginning in 1998, we at Bioforce USA have created long-term strategic alliances with European manufacturers of product lines that have years of clinical research support for safety and efficacy, plus years of repeat consumer use. We have brought these lines, which include A. Vogel, Sanhelios®, Herbatint®, Bionorica®, Annemarie Borlind and SECURE® Denture Adhesives, exclusively to the United States for distribution through natural products and health food stores.<br /> <br /> The A. Vogel line from Bioforce has been cited for its outstanding herbal research, particularly on its echinacea product, Echinaforce®. Thirteen published clinical studies have advanced the understanding of how this amazing herb works. Long used for its wide spectrum of action on the immune system, now there is hard science to back up what herbalists have known empirically.New published research has shown at least six different modes of action that support the immune system in dealing with the challenges it meets every day. Bioforce has been cited by the NIH (National Institutes of Health) for its excellent echinacea research, and received the Varro E. Tyler Award for phytomedicinal research. To date, Bioforce has conducted at least 36 scientific studies on its products, the majority of which were published in scientific, peer-reviewed journals, greatly enhancing the credibility of the herbal product industry.<br /> <br /> All of our manufacturing partners meet appropriate GMPs (good manufacturing practices), ensuring quality and safety.In fact, every A. Vogel liquid herbal product has been subjected to at least 100 quality control checks.Tablets require an additional 100 quality control checks before reaching retailers' shelves. More than six billion doses of Echinaforce have been consumed with an excellent safety profile. In addition, Bioforce is certified by BioSuisse for its organic herb cultivation.<br /> <br /> Partnering With Bioforce <br /> <br /> We like to partner with our retailers to support them.We feel each retailer knows what he needs in his store and we work to provide that. Bioforce makes brochures, shelf talkers, contests, demos, posters and coupons available to help you successfully sell our products. We encourage retailers and consumers to call our 800 number for any additional help with their needs.<br /> <br /> It has been shown that Echinaforce sells best with an end cap and cross-merchandised on the shelf. The end cap can contain all five Echinaforce products and effectively utilize all of our POS (point of sale) materials. We have also found that sampling works very well with Echinaforce tablets. Customers can immediately feel a tingling on their tongue. When they learn that the tingling is from the alkylamides, they can connect to how active the product is and be moved to purchase because they have experienced the power of the herb.<br /> <br /> Talking With Customers <br /> <br /> At this time of year, staying healthy is on everyone's mind, Customers ask, "How can I support my immune system in this challenging environment?"The immune health category is very large, with various ways of supporting immune health. How do you help your customer? With Echinaforce, you can help your customer cut down the clutter, as it has at least six proven modes of action in supporting immune health.<br /> <br /> Retailers know they must be careful in what they say about herbal products. It is important to always speak in structure function claims to stay compliant with our regulatory environment.However, most customers understand when you talk about immune support, it covers a lot of territory. When they ask for recommendations, you can talk about the quality and safety of Echinaforce, as well as the fact that it has been used extensively since 1963 for immune health. If you make customers aware that there is a lot of published clinical research, they can easily access much of it on the internet, or maybe your store provides libraries for customers to access information both in print and electronically.<br /> <br /> Ultimately, consumers want a product that works, and you, the retailer, are in the best position to share your favorites with them. If you have not used any Vogel products, we encourage you to call us so we can get you some to try.We believe that once you experience how well they work, it will be easy for you to recommend them.<br /> <br /> Innovative Initiatives, Trustworthy Products UtoMtm I n a M t , hitWMnt<br /> <br /> Bluebonnet is proud to move into its third decade with the same mission it started with in 1991: to supply the cleanest, most wholesome dietary supplements on the market. In fact, today, this mission has taken on a whole new life of its own.When starting out, many dietary supplement manufacturers were moving away from the principles upon which this industry was founded. Yet, Bluebonnet never strayed from its roots. Instead, we focused all of our resources on the five powers or principals upon which this industry was founded—Nature, Science, Quality, Truth and Knowledge—each of which also happens to represent one of the five petals of the Texas state flower from which we take our name.Bluebonnet is proud to be one of the few vitamin companies that actually manufactures its own natural dietary supplements using the best ingredients the earth has to offer while packaging them in recyclable amber glass bottles to best protect and preserve the nutrients and the environment.<br /> <br /> Over the past two decades, Bluebonnet has become a serious advocate for the rights of consumers to have access to, and for retailers like you, to sell alternative health care products.Bluebonnet officers have played a significant role in supporting and sitting on the boards to both regional and national trade associations such as the Natural Products Association (NPA), as well as funding lobbying efforts at state and federal levels whenever there is legislation that can potentially threaten our industry.<br /> <br /> In addition, Bluebonnet has remained committed to quality and science by opening a 100,000-square-foot, kosher-certified, state-of-the-art manufacturing, packaging and distribution facility with unrivaled inhouse analytical laboratories to ensure quality control from start to finish.<br /> <br /> Also, environmental stewardship and social responsibility have been part of Bluebonnet's corporate culture since our inception.As citizens of the world, Bluebonnet believes companies and individuals must do their part to help preserve the earth and its limited resources. At Bluebonnet, that includes enterprise-wide "green" initiatives, recycling programs and use of alternative energy options, such as wind and solar and eco-friendly manufacturing practices. These actions represent a new generation that supports sustainability, reduced dependency on fossil fuels and giving back to the community and world-at-large.<br /> <br /> Bluebonnet offers a complete line of natural vitamins, minerals, multiples, amino acids, proteins, standardized herbal extracts and specialty supplements, such as antioxidants, glucosamine, omega fatty acids, fiber/digestive aids including enzymes and probiotics, and food supplements, as well as a unique array of specialty formulas targeted to address specific structure/ function applications in the body.All made without unnecessary colors, flavors, fillers, binders or excipients in a delivery system that suits individual lifestyles: caplets, mini-caplets, soft gels, chewables, liquids, powders, vegetarian capsules (Vcaps®) and liquid-filled vegetarian capsules (Licaps®). Available exclusively at natural food stores nationwide and in select international markets.<br /> <br /> Product/Service Offerings<br /> <br /> • Offer KOF-K Kosher-certified products.<br /> <br /> • Introduced some of the industry's most revolutionary products/formulas: CellularActive® CoQ10 Ubiquinol; Vegetarian SOD (GliSODin®); Trimology Licorice Flavonoid Oil (Glavonoid®); Nucleotide Complex; Targeted Multiples™; Super Earth® line of whole food-based supplements including a line of whole food based children's chewables—Super Earth® Rainforest Animalz®; and Extreme Edge® Pre Workout, CarboLoad and Post Workout, which bear the seal NSF Certified for Sport®, sport nutrition's highest assurance of quality, purity and safety.<br /> <br /> • Provide vegetarian/vegan products that are truly vegetarian from inside out by exclusively using two types of vegetarian capsules (Vcaps and Licaps)— instead of animal-based gelatin capsules— that are just as important as the natural ingredients they protect.<br /> <br /> • Apply an aqueous-based vegetable coating to all caplets instead of the common practice of using shellac.<br /> <br /> • Produce dairy-based products that are free of antibiotics and recombinant bovine growth hormone (rBGH).<br /> <br /> • Never include artificially derived colors, sweeteners or flavors.<br /> <br /> • Incorporate non-GMO (genetically modified organisms) ingredients when available.<br /> <br /> • Utilize a water-based sterilization method instead of the common practice of irradiation or ethylene oxide.<br /> <br /> • Only use natural excipients when absolutely necessary to improve the manufacturing process.<br /> <br /> • Not only manufacture in our own environmentally friendly, state-of-theart facility, but also use alternative energy sources (e.g., wind and solar) to reduce our carbon footprint.<br /> <br /> • Package our products in recyclable amber glass bottles to better protect nutrients from heat, light and moisture and the environment.<br /> <br /> • Implement a company-wide recycling program, as well as use only recyclable packing materials/paper and eco-friendly soy-based inks on most printed material.<br /> <br /> Committed to Your Success<br /> <br /> Dallas-based Essential Formulas Incorporated (EFI) was established in 2000 as the sole U.S. distributor of world-renowned microbiologist Dr. lichiroh Ohhira's award-winning probiotic dietary supplements and skin care products. A family-owned and operated business, EFI was founded on the philosophy of providing high-quality preventative, supportive and comprehensive pro-health products for the entire family.<br /> <br /> Pledging to provide premium all natural supplements and exceptional customer care, EFI continually strives to lead the industry in customer and retailer education in the use and efficacy of their innovative products, which include Dr. Ohhira's Probiotics®, Dr. Ohhira's Propolis PLUS®, Dr. Ohhira's Essential Living Oils™ (vegan certified), Dr. Ohhira's Probiotic Kampuku Beauty Bar™ and Magoroku Skin Lotion™. In 2013, EFI is pleased to announce that it is adding a line of chia oil-based EFA products: Chia Omega + Enzymes, Chia Omega + DHA & EPA, Chia Omega + D3 and Chia Omega + CoQ10.<br /> <br /> Supported by 25 years of universitybased research, Dr. Ohhira's Probiotic supplements continue to garner consumer, health care professional and industry accolades for its convenient packaging and powerful health-promoting benefits. Once a person experiences Dr. Ohhira's Probiotics, they almost always become a lifelong customer and "sell" the product to their family and friends.<br /> <br /> EFI offers retailers many merchandising tools to educate their customers so they can better help them, "Discover the Dr. Ohhira Difference!"<br /> <br /> Explaining the Dr. Ohhira Difference<br /> <br /> • Twelve carefully selected strains of lactic acid bacteria are fermented for three years to maximize health-giving properties and to assure only the strongest bacteria survive.<br /> <br /> • The original culture medium of nutritious mushrooms, vegetables, fruits and seaweed is encapsulated with lactic acid bacteria to provide unique, natural energy- rich prebiotic.<br /> <br /> • Proprietary strain of bacterium, TH10, is 6.25 times stronger than known lactic acid bacteria.1<br /> <br /> • Organic acids produced during fermentation improve the colonic pH for the benefit of hundreds of other beneficial strains in the system.*<br /> <br /> • No refrigeration is needed because long-term fermentation takes place at ambient temperatures, which stabilizes the probiotics.<br /> <br /> • Products are 100 percent vegetarian, hypoallergenic (no dairy or gluten), allnatural and non-GMO.<br /> <br /> While there are many probiotics on the market today, none compare to Dr. Ohhira's Probiotics. This innovative formula enables the body to produce and protect its own inherent micro flora and work synergistically in natural harmony with the body.<br /> <br /> EFI assists retailers in educating their customers and clients in many helpful ways, including:<br /> <br /> • Four-color brochures, bag stuffers, catalogue<br /> <br /> • Quarterly e-newsletters<br /> <br /> • Educational videos clips on probiotic health<br /> <br /> • Easy-to-navigate, consumer-friendly website with an expansive store locator that allows consumers to search by state and/or zip code<br /> <br /> • In-store and phone trainings available for all retail staff to better explain the science behind the products and how to address questions on such topics, such as CFU count and fermented soy<br /> <br /> • Research studies on Dr. Ohhira's Probiotics<br /> <br /> • Many cross-merchandising opportunities including: digestion, immune, cleansing, cardiovascular, women's health, prenatal care, beauty, and infants and baby<br /> <br /> • Products are vegetarian and glutenfree<br /> <br /> • Can be refrigerated with other probiotics, but with a sign stating it doesn't require refrigerator due to fermentation process<br /> <br /> • EFI is always available via phone or e-mail to answer any retailer or consumer questions.<br /> <br /> Committed to Your Success!<br /> <br /> EFI also invests heavily in driving traffic to your business with education-based radio, television and print advertising, public relations and web-based campaigns targeted to consumers, trade partners and health care professionals.This is a partnership you can trust for long-term growth and enduring profits.EFI understands that once a customer tries it's Dr. Ohhira Products, they will be back for more!<br /> <br /> 'These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.<br /> <br /> Reference: <br /> <br /> 1 Proteolytic activity of lactic acid bacteria contained in OMX (Known in USA as Dr. Ohhira's Probiotics®): Ohhira, Ph.D., lichiroh, et al.; Graduate School of Natural Science and Technology, Okayama University, Okayama, Japan.<br /> <br /> Logical Solutions for Healthy Living<br /> <br /> The success of hyaluronic acid (HA) in developing Hyalogic™'s human joint product has been phenomenal, and helped establish us as one of the leaders in the field of nutritional supplements. HA is a versatile molecule that can help many parts of the body.<br /> <br /> By the time you reach age 50, your body is producing about half the amount of HA it did when you were younger. This decline is a major reason your joints are more likely to give you problems as you age. It's also one reason why your skin begins to wrinkle and sag.<br /> <br /> The ABC News Prime Time program (November 2000) with Connie Chung showed pictures of people in Yuzurihara, Japan ("the village of long life") who were in their 80s and 90s with flawless skin (no wrinkles, no age spots), flexible joints, good eyesight (few wore glasses) and full heads of hair. A World Health Organization (WHO) survey of 990 villages and towns in Japan found Yuzurihara had the oldest, healthiest population. There are 10 times more people living beyond the age of 80 in Yuzurihara than any place in the United States. They discovered that the villagers had been eating a root crop vegetable diet that supports the body's natural creation of HA, the naturally produced water-binding molecule in all tissues of the body. Just 1 g (approximately the size of a pencil eraser) of HA can hold about 6 L of water, making it one of the most water-loving molecules known to man.<br /> <br /> In the U.S., HA has been used for years in eye surgery as a "shock absorber" to protect the retina, and has been effective in lubricating joints among other exciting and revolutionary applications.<br /> <br /> Hyalogic's Mission <br /> <br /> To improve, extend and enhance human and animal lives through the development of innovative, safe, healthful and effective products.<br /> <br /> Hyalogic is proud to be a leader in the use of HA and a partner in your health and wellness. We launched Hyalogic with our first product, premium oral HA, Synthovial Seven®. The success of this product in the human joint health market has been phenomenal, and helped establish us as one of the pioneers and leaders in the field of nutritional supplements. HA is such a versatile molecule that can help so many parts of the body, we knew we had to offer other products with it. Today, we have more than 50 HA-based products for sale or in development for humans, horses, dogs and cats. HA is the body's natural lubricant and found in almost every part of the body.<br /> <br /> We are headquartered in Riverside, MO, and have an extensive network of distributors and dealers located throughout the U.S. and internationally. We partner with several health care professionals across the country to conduct cutting-edge research on the uses of HA and its benefits to the body.<br /> <br /> Hyalogic is committed to your success and offers:<br /> <br /> • Extensive training programs for your staff, including seminars and in-store demonstrations<br /> <br /> • Customer service and trained account managers<br /> <br /> • Technical support hotline (866) 318-8484<br /> <br /> • Comprehensive website with product images, advertising and sales materials available for download<br /> <br /> • Demand generation programs to drive store traffic<br /> <br /> • Local and national advertising<br /> <br /> • Access to innovative new products<br /> <br /> • Sample programs and displays<br /> <br /> • Employee purchase program Top Products Some of Hyalogic's most popular products include:<br /> <br /> • Synthovial 7 Liquid Oral Hyaluronic Acid—earned Healthy Living People's Choice Award 2012<br /> <br /> • Episilk Pure Hyaluronic Acid Skin Serum— earned Better Nutrition Best of Natural Beauty Award 2012<br /> <br /> • Hylavision—a comprehensive eye support nutrient with HA<br /> <br /> • Hylarub—a moisturizing and soothing joint and muscle cream with HA<br /> <br /> • Hyaflex—a liquid oral HA for dogs and cats<br /> <br /> • Dr. John's Toothpaste formulated with HA and Xylitol to support healthy gums<br /> <br /> • Episilk Facial Scrub—a gentle moisturizing facial scrub with HA and Exfo- Amber For a complete listing of our products and ingredients, please visit our website at, and contact Hyalogic to obtain samples and a retail partner starter kit.<br /> <br /> Leading the Way With Scientific Breakthroughs<br /> <br /> Life Extension® is an organization whose long-range goal is the extension of the healthy human life span.Established in 1980, Life Extension's founders have been involved in the antiaging field since the 1960s. The company publishes the latest information on anti-aging and wellness in its monthly publication, Life Extension Magazine®, the Disease Prevention and Treatment book of integrative health protocols, the Life Extension Update e-mail newsletter and the Daily Health Bulletin.<br /> <br /> Complete Vitamin & Supplement Formulations <br /> <br /> In addition to a wealth of information, Life Extension offers more than 350 unique, cutting-edge and premium-quality vitamins and nutritional supplements.<br /> <br /> Based on current scientific research, Life Extension is continually formulating and upgrading its science-based formulas to include the very latest novel ingredients.<br /> <br /> Products That Are Part of the Answer <br /> <br /> As a pioneer in the supplement industry, Life Extension has a history of introducing uniquely effective and influential category- leading products to the U.S. market, including:<br /> <br /> • CoQ10 in 1983<br /> <br /> • Melatonin in 1992<br /> <br /> • SAMe in 1997<br /> <br /> • Methylcobalamin in 1998<br /> <br /> • Ubiquinol in 2006<br /> <br /> • Irvingia gabonensis (African mango) in 2008<br /> <br /> • Green coffee extract (containing GCA™) in 2011 All Life Extension products are backed by research, and references are always available via the company website.<br /> <br /> Ensuring High-Quality Products <br /> <br /> Life Extension focuses on three specific areas:<br /> <br /> • Raw Materials: Unlike other supplement companies, the natural ingredients that go into our supplements are not chosen based on cost, but rather purity (to exclude contaminants, such as microbes and heavy metals), potency and usage in successful scientific research.<br /> <br /> • Validation of the Efficacy of Ingredients by Scientific Research: We use ingredients and dosages that accurately replicate the most successful results obtained in scientific studies for maximum efficacy.<br /> <br /> • Manufacturing: We are in strict compliance with current good manufacturing practices (cGMP) for manufacturing, packaging and storage.<br /> <br /> More Advanced Than Other Dietary Supplements <br /> <br /> The unique ingredients included in Life Extension's products are often years ahead of the products sold by commercial vitamin companies. Life Extension scientists analyze thousands of scientific studies every week to make sure their health-promoting formulas include the most advanced life extending ingredients in the world. The Life Extension Foundation® interacts with the world's foremost gerontology researchers in order to obtain inside information about anti-aging breakthroughs before these findings are published. In addition, Life Extension products continue to receive top product category rankings, including:<br /> <br /> • No. 1 rating in the 2012 Survey of Vitamin & Supplement Users in several product categories including: CoQ10, fish oil and multivitamins.<br /> <br /> • Life Extension's Super Omega-3 EPA/DHA fish oil has received a five-star rating for quality, potency and purity by the International Fish Oil Standards™ (IFOS™) since 2005.<br /> <br /> Top Products Some of Life Extension's most popular products include:<br /> <br /> • CoffeeGenic™ Green Coffee Extract<br /> <br /> • Optimized Saffron with Satiereal®<br /> <br /> • Super Bio-Curcumin®<br /> <br /> • Integra-Lean® Irvingia (African Mango)<br /> <br /> • Super Omega-3 EPA/DHA with Sesame Lignans & Olive Fruit Extract<br /> <br /> • Super Ubiquinol CoQ10 with Enhanced Mitochondrial Support™<br /> <br /> • Mega Green Tea Extract (98% Polyphenols)<br /> <br /> • Ultra Natural Prostate Formula with ApresFlex™ and Standardized Lignans<br /> <br /> • Mitochondrial Energy Optimizer with BioPQQ™<br /> <br /> • Neuro-Mag™ Magnesium Lthreonate<br /> <br /> • Skin Restoring Phytoceramides with Lipowheat™ Merchandising Support Life Extension offers its wholesalers a myriad of customer support tools, including:<br /> <br /> • Complimentary copies of its bimonthly magazine, Life Extension, a fullcolor, fully referenced journal, which contains the very latest scientific discoveries regarding nutritional supplements. Life Extension serves as a comprehensive educational tool for retailers to provide to their customers at no charge. It is an extremely useful tool to help the retailer effectively market and sell Life Extension's unique and cutting-edge products.<br /> <br /> • Access to its complimentary health advisor hotline, where retailers may call in as often as they'd like to discuss any questions they have regarding Life Extension supplements. Life Extension advisors include Mds, Nds and other health professionals.<br /> <br /> • Point-of-sale marketing material including shelf talkers, posters and product flyers, all of which can be used to clearly and succinctly convey the benefits of Life Extension products to retail customers.<br /> <br /> When discussing the benefits of Life Extension products, we suggest our retailers use information from our product flyers and Life Extension Magazine, as all materials provide fully compliant FDA-approved copy.<br /> <br /> Contact Life Extension today to learn how you can add our products to your store shelves.<br /> <br /> For a complete list of ingredients, trademarks, cautions, references, dosage and use, visit our website,<br /> <br /> Using Science-Based Ingredients to Create Effective Products<br /> <br /> Those of us who purchase dietary supplements to support and maintain health must constantly make decisions regarding the best products to buy. We want products that work and are safe and easy to take on a regular basis. We are also becoming more interested in products that contain ingredients that are fully traceable and are derived from sustainable whole food sources.<br /> <br /> Selecting the right products can be challenging since there may be an entire aisle devoted to a single health area, and we can't always discern the quality of the product from the label. One such large category of supplements addresses issues related t o skeletal health.Products devoted to supporting our joints and bones compose one of the largest segments of dietary supplement products. In this crowded segment of the industry, Membrell products stand out. Membrell offers a line of unique products containing foodsourced ingredients that are well researched in both safety and efficacy.<br /> <br /> During the 1990s and early 2000s, a flurry of studies was published showing that eggshell and eggshell membrane held great promise for supporting healthy bones and joints. Yet very few manufacturers were offering the benefits of these amazing ingredients to consumers. Membrell was founded in 2002 to fill that gap. Membrell JOINThealth products effectively support joint comfort and flexibility, while the BONEhealth series of products provide all the essential nutrients to help maintain healthy bones. We are one of the few dietary supplements companies whose ingredients are backed by multiple human clinical trials, many published in well-respected, peer-reviewed scientific journals.<br /> <br /> Membrell's JOINThealth is a joint support product that contains NEM® (natural eggshell membrane). NEM is composed of naturally occurring glycosaminoglycans, such as chondroitin sulfate and hyaluronic acid, as well as collagen, and other proteins and peptides that make up healthy joint tissue.NEM has been the subject of two pilot trials and one double-blind, placebo-controlled study that each demonstrated its positive effects in improving symptoms of pain and stiffness in joint tissue. In addition, a cell culture study on NEM demonstrated a potential mechanism of action in controlling key pro-inflammatory substances known to contribute to the inflammation associated with joint disorders.This in vitro study also revealed that NEM is not detrimentally affected by the digestive process. As a matter of fact, the positive benefits of NEM may be enhanced by passage through the body's digestive tract.The NEM in JOINThealth is fully traceable t o U.S. sources, is renewable and produced with minimum processing, ensuring a safe as well as effective product.<br /> <br /> JOINThealth has additional benefits as well. Unlike many joint support products, which require multiple daily doses to support effectiveness, the dosage for JOINThealth is only one 500 mg capsule per day. JOINThealth can conveniently be taken either on an empty stomach or with food.<br /> <br /> Membrell also offers JOINThealth Plus Antioxidants.This product is designed for individuals who need a little extra support in their joint supplement.A two-capsule dose of JOINThealth Plus Antioxidants contains 500 mg of NEM plus a specialized blend of curcumin, Boswellia serrata, grape seed extract and pine bark extract, to enhance the antioxidant and anti-inflammatory benefits of JOINThealth. This product is ideal for consumers experiencing extra joint stress.<br /> <br /> For bone support, Membrell's BONEhealth is the logical choice. The principal active ingredient in BONEhealth is natural eggshell calcium (ESC®). This distinctive form o f calcium contains the advantage of calcium carbonate as it contains up to 40 percent elemental calcium enabling a smaller daily dose. However, unlike other calcium carbonate sources, it has been demonstrated in clinical studies to be as bio-accessible as calcium citrate, whether taken with food or without. In addition, ESC does not contribute to digestive upset, and it is not susceptible to heavy metal contamination, unlike most mined calcium sources. The ESC in BONEhealth contains levels of lead and other heavy metals that are even far below those mandated by California Prop 65 standards. In addition to ESC, BONEhealth contains magnesium and vitamin D3 to ensure optimal calcium absorption and healthy bone support.<br /> <br /> For quality, efficacy and safety, Membrell's line of skeletal support products is unsurpassed.<br /> <br /> At the Forefront of Medicinal Mushroom Research<br /> <br /> MI ushroom Wisdom was originally founded in 1991 as Maitake Products Inc. with the mission of bringing the new and promising immune health research on the maitake mushroom to the West. As the company's array of products expanded, it changed its name to Mushroom Wisdom, Inc. to more accurately reflect the diversity of mushrooms. Mushroom Wisdom has been at the forefront of medicinal mushroom research with its exploration and introduction of two well-researched compounds unique to the maitake mushroom, D-Fraction® and SXFraction ®. More recently, efforts have focused on breakthrough brain supporting compounds they discovered in the lion's mane mushroom leading to the creation of Amyloban® 3399.<br /> <br /> Mushroom Wisdom has brought to the public several new functional mushrooms previously not widely known in the West, such as lion's mane, tremella and meshima. The company has also been responsible for discovering new compounds in these mushrooms, like the SX-Fraction, as well as new applications for several mushrooms.<br /> <br /> From the beginning and continuing on today, the mission of Mushroom Wisdom is to bring the amazing and promising gifts of medicinal mushrooms to health seekers everywhere and to ground its products on a marriage of Eastern tradition and Western science.<br /> <br /> Mushroom Wisdom Products <br /> <br /> As the category leader in medicinal mushrooms, Mushroom Wisdom has developed two lines of functionally based mushrooms products: the Premium and Super lines. The Premium product line is composed of proprietary extracts in which Mushroom Wisdom has been involved in their discovery and scientific exploration, including:<br /> <br /> • Maitake D-Fraction—A concentration of the unique beta-glucan found in the maitake mushroom that serves as a potent immune supporter. Available in Standard and Professional strengths for daily healthy maintenance and for more intensive applications respectively, the D-Fraction has also shown promise as an adjunct therapy to keep immune function up and side effects down.<br /> <br /> • SX-Fraction—Another unique compound found in the maitake mushroom that has been shown in laboratory and clinical settings to help maintain healthy blood sugar and insulin levels.<br /> <br /> • Amyloban 3399—Based upon recent discoveries utilizing the brain supporting and protecting aspects of the lion's mane mushroom, Mushroom Wisdom developed this product concentrating a class of compounds called hericenones with their recently discovered constituent named Amyloban to create yet another unique product.<br /> <br /> • Mushroom Emperor's™—Brings together the diverse and broad array of health-supporting benefits in this unique blend of 14 different mushrooms and mushroom extracts. Mushroom Emperor's contains 11 different mushrooms along with the proprietary extracts of maitake (D-Fraction & SXFraction), lion's mane (Amycenone) and meshima (PL-Fraction) for a wonderful body tonic that supports overall health and vitality.<br /> <br /> The Super line from Mushroom Wisdom is made up of nine individual functional mushrooms; each extracted (in hot water) to make it more bioavailable, and then concentrated to allow for relevant dosing. Each product is further enhanced with the addition of Maitake D-Fraction for added immune activation and vitamin C, which has a beneficially synergistic action with the beta-glucans and polysaccharides found in these mushrooms. The Super Line consists of:<br /> <br /> • Super Royal Agaricus— Relatively new to the "medicinal" mushroom world, it originates from Brazil where it is known as the "mushroom of god" for its overall health gifts. Research has suggested immune, cardiovascular and insulin supporting actions.<br /> <br /> • Super Chaga—Researched and widely used in Russia since the 1950s, this up-and-comer has a long history of traditional use and is particularly effective for immune, anti-inflammatory and antioxidant benefits along with tonic actions for overall strength. The Chaga that Mushroom Wisdom uses is wild-crafted from Siberian birch trees, the source for all the original use and research.<br /> <br /> • Super Cordyceps—Long used and so highly prized in traditional Chinese medicine for hundreds of years as a longevity aid that its use was once limited to only the Imperial family. It is a powerful tonic for the heart, lungs and kidneys, and is best known in the West for building energy and endurance.<br /> <br /> Interestingly, modern research has confirmed virtually all the traditional uses of this remedy. Cordyceps is also one of the few natural products that has been successfully clinically studied for boosting libido and sex life for older individuals.<br /> <br /> • Super Meshima—Introduced to the West by Mushroom Wisdom, this mushroom shows tremendous and wideranging benefits in supporting healthy breast tissue.<br /> <br /> • Super Shiitake—This well-known and delicious mushroom has immune, liver and blood lipid supportive actions.<br /> <br /> The rest of the Super line includes Coriolus, Lion's Mane, Meshima, Reishi, and Tremella. Mushroom Wisdom either gathers the mushrooms in the wild as long as it is safe environmentally or they grow the mushrooms in ways that mirror the mushrooms' natural habitat in order to provide the most balanced finished product. To insure the safest products, Mushroom Wisdom does a number of quality control tests, including analysis for pesticide residue and heavy metals.<br /> <br /> Wild & Organic Makes All the Difference<br /> <br /> For more than two decades, North American Herb & Spice (NAHS) has provided the world's finest, most potent wholefood supplements. This began with the invention of the original Mediterranean-sourced oil of wild oregano, making NAHS the premier source for wild, raw, handpicked, additive-free formulations using the most powerful ingredients from all over the world.<br /> <br /> NAHS develops innovative sources for whole-food supplements that are ideal for individuals seeking optimal health. We are dedicated and passionate about supplying the highest-quality food nature has to offer while using ecological, fair trade and sustainable methods.<br /> <br /> Through creating whole-food supplements that help nurture instead of hurt this earth, NAHS protects our planet rather than destroy it, while respecting the power of nature instead of relying on synthetic chemicals.<br /> <br /> Products & Lines <br /> <br /> Our company sources wild-crafted and organic herbs, spices and fruits, since research has proven that truly wild and organic plants are superior nutritionally to farm-raised, conventional foods. The botanicals being wild and organic makes all the difference, since these growing conditions produce a plant with more vitality, energy, strength and powerful nutrients.<br /> <br /> Quality Assurance <br /> <br /> NAHS takes pride in being good manufacturing practices (GMP) certified, chemical-free and ecologically conscious.Every single batch that is produced for NAHS is tested at the time of processing as well as the finished product being tested with certificates of analysis.<br /> <br /> Striving to bring you the most powerful supplements from mineral- rich soils throughout the world, our farmers work closely with NAHS and the land to ensure harvest at the peak of ripeness, rendering the best nutrition from the plant. This allows the earth to rest to prevent over-harvesting and soil depletion. The lands where we harvest our herbs, spices and berries are protected from herbicides, pesticides, fungicides or residues of GMOs (genetically modified organisms). Fair trade business practices are important to NAHS, and we ensure our harvesters get paid fairly.<br /> <br /> Customer Interaction <br /> <br /> What is the difference between Oreganol P73 and SuperStrength Oreganol P73?<br /> <br /> A: SuperStrength Oreganol P73 is three times more concentrated than Oreganol P73. The label refers to a 50 mg serving, which accounts for the proprietary blend of wild Mediterranean oregano oil and organic extra virgin olive oil.<br /> <br /> A: Wild oregano oil, when in a whole-food extract form, is crucial because it provides the body a delicate balance of phenolic compounds that support a healthy system. It is also one of the most potent antioxidants known, helping to support optimal cellular health—everywhere in the body. It's the ideal herbal antioxidant for daily use.<br /> <br /> Q : Why is Oreganol P73 different from other oregano oils?<br /> <br /> Q : What makes wild oregano oil important for daily use?<br /> <br /> Oreganol P73 is the only wild oregano oil made from a blend of high-mountain Mediterranean oreganos used throughout history. The oregano used in Oreganol P73 grows more than 12,000 feet above sea level directly out of calcium- and magnesium- rich rock. This mineral- and ionically-charged soil makes Oreganol P73 the most unique, versatile oregano oil available. Other brands only use Origanum vulgare, which may claim to be Mediterranean, but may be falsely labeled. Others also claim to be standardized and boast high carvacrol content through the addition of synthetic chemicals. Still others are genetically engineered. Oreganol P73 is a wholefood extract. Its delicate phenolic balance is unadulterated, and therefore, it is the very same oregano that has been a staple in the diet of those who have known its powers for thousands of years.<br /> <br /> Dos & Don'ts <br /> <br /> Do your customers a favor and tell them to take the only real original wild oregano oil—the only one tested and proven safe. A key to customer retention is to provide a product with a truly noticeable benefit. Oreganol P73 will create a loyal customer for your business.Driven by results, you will provide your customer with good health and the best product for the price.<br /> <br /> Do take Oreganol P73 every day: the only wild oregano recommended for daily use. Avoid cheap imitations made from GMO oregano, Thymus capitus, or Mexican sage.<br /> <br /> Well-Positioned to Help Grow Your Store's Sales<br /> <br /> For 45 years, NOW Foods has been providing independent natural product retailers with quality products at affordable prices in support of our corporate mission: " to provide value in products and services that empower people to lead healthier lives." With more than 1,500 products including supplements, sports nutrition, personal care and natural foods, NOW Foods offers the broadest product line in the industry and is wellpositioned to help grow your store's sales.<br /> <br /> NOW offers industry-leading product quality. Our scientific group has developed analytical methods that are now standard methods in the dietary supplements industry as well as independent laboratories across the country.Our products are used by scientific staff at leading universities and institutes because of their exceptional quality, purity and transparency—what you see is what you get with NOW products. We continue to win awards for our product quality and diversity.But the most telling measurement of our quality is the explosive growth NOW has experienced in the past several years. Retailers and consumers alike have come to trust the NOW brand.<br /> <br /> We have many products and awardwinning formulas to choose from, but we've chosen three we think will be home runs for any natural products store.<br /> <br /> Green Coffee Diet Support <br /> <br /> With so many green coffee bean products to choose from, you might find it tough to settle on just one formula.NOW Foods Green Coffee Diet Support compares favorably to any product on the market. With green coffee bean extract (GCBE) products, experts agree that consumers should look for a dosage of 400 mg GCBE with a minimum of 50 percent chlorogenic acids, the active ingredient in green coffee beans that's believed to be responsible for its remarkable benefits.Chlorogenic acids (CGA) are a group of esterified quinic acid compounds found in green and roasted coffee, as well as other plants. Research has shown that CGA and other GCBE constituents may help to promote normal glucose management and support pancreatic health. With NOW Green Coffee Diet Support, you can offer your customers a product that's just as effective as others on the market at a price they'll love.<br /> <br /> Cholesterol Pro <br /> <br /> Our unique Cholesterol Pro™ formula combines two proprietary ingredients that have clinically demonstrated their ability to help support serum lipid levels already within the healthy range. In addition, this cutting-edge formula also helps support proper blood glucose management.Bergamonte™ is a standardized polyphenolic extract from bergamot, a fruit grown primarily in Italy that resembles an orange. Bergamonte blocks a key enzyme involved in cholesterol production.Cholesterol Pro also contains CardioAid®, a plant sterol combination that competes with cholesterol for absorption in the digestive tract. In doing so, it reduces the amount of cholesterol absorbed, thereby helping to maintain already-healthy cholesterol levels. This product is a great one-two punch for supporting healthy cholesterol and blood glucose levels already within the healthy range.<br /> <br /> Pea Protein <br /> <br /> Dietary protein is important for everyone, especially for active individuals.Soy, whey and egg white proteins are the most popular forms of protein on the market, but these types of proteins are animal-sourced and not suitable for vegetarians. Thankfully, there are peas. Peas are actually a wellknown and well-regarded source of highly bioavailable vegetarian protein. Even better, they contain no known allergens. Like other proteins, pea protein is an excellent source of branched-chain amino acids, so active individuals can rest assured they'll get the same results using Pea Protein that they would using soy or dairy proteins.NOW Sports Pea Protein is a non-GMO vegetable protein isolate that's highly soluble and easy to digest.Each one-scoop serving typically provides more than 4,200 mg of branched-chain amino acids and more 2,000 mg of arginine. This product is naturally unflavored and mixes easily in your favorite beverage.<br /> <br /> * These statements have not been evaluated by the Food and Drug Administration.These products are not intended to diagnose, treat, cure or prevent any disease.<br /> <br /> An Ingredient Resource for Retailers<br /> <br /> Proprietary Nutritionals Inc. (PNI), a subsidiary of Pharmachem Laboratories Inc., develops and markets patented, scientifically proven ingredients to the nutraceutical industry.Founded in 2000, the company canvasses the industry for ingredients that are ripe for brand building. The goal for President Dean Mosca is to sustain PNI as a premier marketer of branded ingredients by building strong relationships with marketers, suppliers, manufacturers and related businesses.<br /> <br /> Once PNI formalizes a partnership with a client, it works to fully develop the identity of the product from the conception stage, including logos and trademarks. In addition, PNI helps companies develop the appropriate trade and retail tools to educate potential clients about the product and how to sell it. Once distribution has been established, a consumer awareness program is put in place utilizing print, broadcast and online media.<br /> <br /> Ingredient Descriptions <br /> <br /> PNI has cultivated sales and awareness for the following signature ingredients:<br /> <br /> • Benexia™ chia seed is one of the richest plant sources of omega-3 fatty acids, which have been shown to promote cardiovascu- BeneYia Omega' * * lar health. It also offers outstanding antioxidant value.Benexia is the only chia on the market grown under good agricultural practices (GLOBAL-GAP), and carefully selected under GMP (good manufacturing practices) and HACCP (hazard analysis and critical control point) international quality standards.Benexia is available as flour, oil or as bulk, sprouted or milled seed. It incorporates easily into foods and drink mixes.<br /> <br /> • Celadrin is a natural ingredient for joint health composed of esterified fatty acid carbons (EFACs) and other active synergists. It can be formulated into both pill and cream forms. Published research has shown j0 ) N T FLEXIBILITY & RELIEF that people taking CeiaJjriM) both forms of Celadrin experienced significant improvement in knee range of motion and decreased knee pain, without side effects.<br /> <br /> • Cran-Max® cranberry concentrate is the first dosage-confirmed (500 mg) cranberry product delivering relief with just one capsule per day, compared to six to 12 capsules of other conventional powdered extracts. In a published study, Cran-Max was nearly twice as effective as cranberry extract containing 36 mg of PAC. A second study, published in the Journal of Antimicrobial Chemotherapy, has shown that the administration of Cran-Max was comparable to the commonly prescribed antibiotic, trimethoprim, for the prevention of recurrent urinary tract infections in older women.<br /> <br /> • Perluxan, a proprietary extract of hops cones, has been clinically shown to significantly relieve joint discomfort.In fact, Perluxan had a fast-acting affect on relieving discomfort and significant improvement ^ ^ over placebo after only two hours following the first dose. The alpha acids in Perluxan are potent antioxidants and are effective at both scavenging free radicals and inhibiting the chemical processes that cause oxidation.<br /> <br /> • Sytrinol® is a proprietary, patented formula proven to help improve cholesterol naturally.Developed after 12 years of research, Sytrinol is derived from citrus bioflavonoids and palm tocotrienols.It has been shown to improve total cholesterol by up to 30 percent after just 30 days in a doubleblind, placebo-controlled, published study, which compares very favorably to traditional cholesterol lowering drugs.<br /> <br /> Interaction & Promotion <br /> <br /> As a retailer, you know that most consumers are shopping for condition-specific supplements.However, with numerous competing proprietary branded ingredients, it may be difficult for your shoppers to choose which ones to purchase.You can provide a vital service to your customers by helpinthem make educated choices, and benefit through increased sales and customer loyalty.Here are some simple tips:<br /> <br /> 1. Only carry those supplements whose branded ingredients have a solid portfolio of science. Work directly with the manufacturer and/or supplier if you have any questions about the research.<br /> <br /> 2. Work with your employees to craft compelling "30-second elevator speeches"to adequately describe the branded ingredients featured in the supplements you carry.<br /> <br /> Consumers do ask. This speech should briefly cover origin (what it is), structure/ function claim and summarize the most compelling science. A shrug or an "I don't know" is a turn-off to consumers; they get that response at conventional retailers.<br /> <br /> 3. Ensure a computer is hooked up for employees only to visit ingredient suppliers' sites on the spot in case they cannot immediately answer questions.<br /> <br /> Consumers will appreciate it.<br /> <br /> 4. Work with the ingredient suppliers that engage actively in consumer media relations and social media marketing.<br /> <br /> These activities are the "pull" you need to bring customers into your establishment— and then it's up to you to keep them coming back.<br /> <br /> Products From a Retailer Who Knows<br /> <br /> Balanced.Therapeutic.<br /> <br /> Trusted. These words drive our passion to create holistic, natural health and wellness solutions.Redd Remedies® is committed to providing customers an effective selection of high quality, natural supplements.Redd Remedies' line of products works quickly to deliver results and provide meaningful support for the entire body.<br /> <br /> Our products are the culmination of years of work, research and an uncompromising desire to offer the best products to our customers. My family founded the Sunrise Health Food store ( in 1961 in Roseland, IL, which started our longstanding relationship with the health food industry. We made a promise then that still holds true today: to help individuals put their health and lives in order. In 2005, we expanded this promise by launching Redd Remedies—a leading natural health supplements provider and a holistic approach to wellness.<br /> <br /> The word "redd" means to "put in order," which is exactly what we do at Redd Remedies. We help you put your life, as it relates to health, in order. We have formulated 25 products that are made for the body's overall health and wellness, addressing conditions-specific symptoms, as well as core and peripheral issues. We source the finest quality herbs, vitamins and minerals from trusted partners around the world, and integrate the wisdom from all types of modalities resulting in powerful formulas that work quickly and effectively.<br /> <br /> Our newest addition to the Redd Remedies family of products addresses foundational heart health insuring healthy heart energy (Heart Strong™), cholesterol (Cholesterol D-fense™), circulation (Circulation VA™) and blood pressure (120/80 Care™) that effectively combines the elements of traditional Asian medicine and philosophies with scientifically supported Western natural medicine creating a versatile approach to promoting an overall cardiovascular health. The heart health product line includes essential nutrients such as magnesium, potassium, acetyl L-carnitine, CoQ10 and hawthorn. Circulation VA features our non-GMO whole food nattokinase standardized at 20,000 FU/g.You will also find powerful nourishing herbal blends like our Heart Strong Blend, Cardio Stress Blend and Cholesterol D-fense Blend to help our bodies achieve a strong and healthy cardiovascular system—beyond the usual symptom management.<br /> <br /> Other natural, gluten-free, conditionspecific Redd Remedies products help address health concerns such as energy (TrueEnergy™), sleep and anxiety (At Ease PM™), thyroid function (Thyroid Strong™), sinus (Adult Sinus™), sinus blockage and the immune system (SinuZyme™), mood (INJOY™), the nervous system (Nerve Shield™), weight management (Crave Stop™), memory and brain function (Brain Awakening™), uric acid (Gouch!™), urinary tract (UT Soothe™ with Probiotics) and respiratory function (Lung Care™).<br /> <br /> Going beyond current GMPs, (good manufacturing practices) Redd Remedies ensures its products conform to the highest natural quality by performing additional testing for pesticides, heavy metals and gluten.Additionally, Redd Remedies is a proud sponsor of the American Botanical Council (ABC), American Herbal Products Association (AHPA) and Natural Products Association (NPA).<br /> <br /> Our packaging and branding are striking and bold enough to draw interest among customers within each structure/ function set on your shelves. Each individual box includes a clear, definitive product name across the front and individual ingredients statement on the side. We provide a significant opportunity for education to your customers when they pick up one of our products and read all of the information provided on it. These features make Redd Remedies' products vivid and stand out on shelf displays.<br /> <br /> At Redd Remedies, we value our retailers. As a health food retailer myself, I understand the pressures of running a health food store. We work hard to make partnering with Redd Remedies as easy as possible, and to make it one of your preferred brands. Health food retailers are (and have been for many years) changing the misconceptions that Americans have about what is healthy food; teaching people how to live a healthy lifestyle—what to eat and why, how to improve their health, how to deal with tough health issues they are facing, and doing it in a way that makes your customers feel cared for.<br /> <br /> Thank you for your work!<br /> <br /> Please let us know how we can help you as you work to ever improve your stores and product offerings.<br /> <br /> For more information about Redd Remedies, visit our website, find us on Facebook and follow us on Twitter (@reddremedies). For training and support, contact us at (888) 453-5058.<br /> <br /> Instant-Dissolve Tablets Featuring Under-the-Tongue Technology<br /> <br /> Superior Source MicroLingual® tablets are recognized as the only true soft molded instant release dietary supplements on the market today.Our proprietary methods utilize low-pressure hydromolecular (LPH) technology to create tablets that dissolve immediately under the tongue, resulting in quick and direct absorption. Superior Source provides a diverse line of vitamins, minerals and herbal formulas to support your customer's health in every way.<br /> <br /> Founder Ron Beckenfeld began distributing natural dietary products in 1969.Today, our company continues to grow with more than 120 products now available.<br /> <br /> Perfect B-12 Delivery <br /> <br /> Superior Source instant dissolve MicroLingual dissolve immediately under the tongue, resulting in quick and direct absorption. Held under the tongue, nutrients are absorbed directly into the body, resulting in an immediate B-12-vitamin boost. This concept is vital for vitamin B-12 supplementation.<br /> <br /> Ensuring Product Quality <br /> <br /> Superior Source products are produced in a cGMP (current good manufacturing practice) compliant 100,000-square-foot manufacturing facility, and our high standards have earned the trust of the natural products community.Our proprietary methods involve using LPH technology to create our unique, instant dissolving tablets.<br /> <br /> Standing Apart From Competition <br /> <br /> Superior Source is the only source of soft molded instant release tablets; offering a diverse line of vitamins, minerals and herbal formulas. Our trade secret MicroLingual delivery system with our soft molded tablets dissolve immediately, resulting in quick and direct absorption.<br /> <br /> Requiring binders to hold them together, compressed tablets also contain needless fillers and excipients that leave less room for the active ingredient.That ultimately means consumers have to take more of them (or swallow a larger pill) to get the same amount of actives found in a Superior Source MicroLingual tablet.<br /> <br /> Our soft molded MicroLingual tablets contain no excipients and rely on a small amount of acacia gum to hold them together.That results in a much more concentrated product about a tenth the size and weight of an equivalent standard swallowed tablet.<br /> <br /> Our MicroLingual delivery system Superiors * * MCTHncotAumm Micr lingual WUIDSSOtKHBuiS DIETARY is ideal for a wide range of health goals including: heart health, energy and stress support, antioxidant support, healthy blood glucose, healthy sleep cycles, women's and men's health, and infant and children's health.<br /> <br /> Retailer Support/Ongoing Sample Program <br /> <br /> Superior Source provides retailers with individual samples on an ongoing basis with every order. These product samples are very effective for demonstrating the MicroLingual delivery system in-store, providing customers an immediate experience with the product.The program quickly builds brand-loyalty. We encourage sales staff and store owners t o try the samples as well. Firsthand experience is the best sales tool.<br /> <br /> We also provide comprehensive training, educating retail staff to explain the difference between our MicroLingual tablets and other product lines. We explain the unique advantage of this delivery method.<br /> <br /> Looking to the Future <br /> <br /> We see a bright future for our versatile product line and the ease of use of our products. The MicroLingual system is ideal for everyone who hates to swallow pills and completely eliminates the need for messy liquids or sprays.MicroLingual products are extremely well-suited for children and the elderly.Our products do not need refrigeration and do not require water to swallow.We see these as major advantages going into a future where ease of supplementation is a critical factor for health and wellness.<br /> <br /> Superior Products Helping Customers Achieve Weight-Loss Goals<br /> <br /> TruDERMA is a nutraceutical company committed to supplying superior products. TruDERMA has found success creating some of the best-selling, most effective weight-loss products on the market today. We are also consumers, so our core values and vision stem from the point of view (POV) of our customers. We treat our customers, our staff and our products with the utmost care and respect. While it may be cliche, we treat everyone how we want to be treated. We have spent significant amounts of time and energy manufacturing the best products available and we will continue to do so as we strive to bring the best research and products to market.<br /> <br /> Flagship Product <br /> <br /> MANGODRIN® and MANGODRIN®- SF are truDERMA's top-selling products.MANGODRIN is based on the powerful Irvingia gabonensis seed of African mango. The original formula, or XTREME, is a powerful thermogenic combined with the properties of African mango.MANGODREN-SF was developed for our consumers wanting a stimulant-free product. In MANGODDRIN- SF we didn't just take out the stimulants, we added Cissus quadrangularis and PEA. This synergistic combination amplifies the properties of both ingredients. With a four-star rating from hundreds of reviews, MANGODRIN has cemented its place as weight-loss supplement that truly works, not a passing fad. It is safe, effective, clinically proven and has never been pulled from store shelves or reformulated.As always, MANGODRIN is backed by a 100 percent satisfaction guarantee.<br /> <br /> Quality & Research<br /> <br /> • Mechanism of Action— IGOB131® is a unique, patented (U.S. patent 7,537,790 and world wide patents pending) extract of irvingia gabonensis seed kernels. These seeds are a culinary staple and medicinal plant of West African communities.<br /> <br /> Irvingia is believed to induce fat loss via four different mechanisms:<br /> <br /> 1. It up-regulates the expression of adiponectin, thereby improving insulin sensitivity.<br /> <br /> 2. It is associated with lower levels of C-reactive protein and helps restore the dual weight-control effects of leptin.<br /> <br /> 3. It inhibits the enzyme glycerol-3- phosphate dehydrogenase, thereby reducing fatty acid formation in the body and reducing the amount of blood glucose that converts to fat.<br /> <br /> 4. It inhibits the enzyme amylase, thus reducing the amount of ingested starches that will be absorbed as sugar.<br /> <br /> • Safe, Effective and Clinically Proven—In one 10-week, double-blind study, 102 overweight subjects received either 150 mg capsules of IGOB131 extract or placebo, twice daily before meals. At the end of 10 weeks, the IGOB131 group lost an average of 28 pounds, 6.7 inches from their waistline and reduced body fat by<br /> <br /> 18. 4 percent. Also serum chemistry changes demonstrated IGOB131 patients reduced total cholesterol by 26 percent, LDL cholesterol by 27 percent, fasting blood glucose levels by 32 percent and serum CRP levels by 52 percent.<br /> <br /> Merchandising <br /> <br /> Ads for MANGODRIN have appeared and will continue to appear in national print publications (Shape, Life&Style, Woman's World, etc.) and across large online social and affiliate campaigns.Our newest ads and packaging feature a call of attention to belly fat.<br /> <br /> Consumers <br /> <br /> Metabolic syndrome is a common disorder arising as a result of the increased prevalence of central obesity.Roughly 300 million adults worldwide suffer from metabolic syndrome.Insulin resistance and inflammation are the underlying causes for metabolic syndrome, a multitude of pathological processes that place you at risk for heart disease, diabetes, cancer stroke and dementia.<br /> <br /> Now there is IGOB131, a revolutionary new ingredient that addresses central obesity and the associated markers of metabolic syndrome, such as high blood glucose levels, LDL cholesterol and C-reactive protein. Proprietary, patented dietary supplement IGOB131 extracted from Irvingia gabonensis is a weight-loss diet aid targeting central (abdominal) obesity.<br /> <br /> People who want to control their body weight and maintain healthy cholesterol and/or blood sugar levels, especially individuals who suffer from central obesity or symptoms of metabolic syndrome, and people interested in maintaining cardiovascular health, as well as health in general, would benefit by supplementing their diet with IGOB131.<br /> <br /> Dos & Don'ts When Advertising <br /> <br /> Do tout all of the clinically proven claims of IGOB131.<br /> <br /> Don't claim a certain popular TV doctor endorses this product.<br /> <br /> 40 Years of Garlic Expertise, Serving Public Health<br /> <br /> The corporate philosophy of Wakunaga centers on a commitment to research and a mission to serve public health. This mission is accomplished by providing products of the highest quality, which are supported by truthful science and accompanied by helpful consumer information.<br /> <br /> With distribution in 49 countries worldwide, it is the company's continuing mission to promote good health throughout the world. Wakunaga has been serving the world since 1972 and celebrated its 40th anniversary in 2012. The parent company, Wakunaga Pharmaceutical Co., Ltd., in Japan, has been in business for almost 60 years.<br /> <br /> Our Products/Line <br /> <br /> Wakunaga's main product is Kyolic® Aged Garlic Extract™ for heart and immune health. Studies have proven Kyolic enhances immune function, protects cells from free-radical damage and supports cholesterol and overall heart health. The production of Kyolic odorless Aged Garlic Extract begins with garlic grown on Wakunaga farms under strictly controlled organic conditions without the use of chemical fertilizers, herbicides or pesticides. Raw garlic is aged, without heating, up to 20 months in stainless steel tanks. This unique aging process makes Kyolic up to 50 times richer in active beneficial compounds than raw garlic, and is gentle on the stomach. This odor-eliminating conversion process results in the truly odorless Kyolic Aged Garlic Extract that contains safe, stable, bioavailable and beneficial compounds.<br /> <br /> New Kyolic Products Available<br /> <br /> • Kyolic Blood Sugar Balance is a blend of Aged Garlic Extract, salacia, bitter melon, chromium picolinate and niacin specifically formulated to support healthy blood sugar levels and weight control, as well as cardiovascular health and proper immune function. The ingredients in Kyolic Blood Sugar Balance work synergistically to help • Kyolic Curcumin Healthy Inflammation Response is a unique combination of Kyolic Aged Garlic Extract and curcumin to specifically target the inflammatory response to safely and effectively support healthy tissues and organs throughout the body.These proprietary ingredients have been studied extensively and found to benefit a healthy and robust inflammatory response during illness and injury while helping to keep chronic lowlevel inflammation in check.<br /> <br /> • Kyolic Vitamin D3 Immune Support is a synergistic combination of Aged Garlic Extract, made from organic raw garlic, along with the most bioavailable form of naturally sourced vitamin D3 (cholecalciferol), from a natural source. Kyolic and vitamin D3 have been shown in several scientific studies to support immune health.<br /> <br /> Other products available from Wakunaga include: Kyo- Dophilus® human-strain, shelf-stable probiotics to help balance intestinal and immune function. The probiotics are guaranteed stable at the time of consumption, not at the time of manufacture, and the product requires no refrigeration. Also available is Kyo- Green® powdered drink mix for energizing and alkalizing; Harvest Blend & Kyo-Chlorella™ for immune function and antioxidant activity. And finally, Moducare®, which features plant sterols and sterolins to restore, strengthen and balance the immune system.<br /> <br /> Research & Quality Assurance <br /> <br /> As a leader in the field of scientific research, Wakunaga has more than 700 peer-reviewed scientific studies on Kyolic Aged Garlic Extract.The company recently completed four additional scientific studies on Aged Garlic Extract and the results show Kyolic is clinically proven to promote heart health including: blood pressure health, atherosclerosis, cholesterol, homocysteine and immunity.These papers were presented and published in 2012.<br /> <br /> State-of-the-art manufacturing systems and stringent quality assurance following current good manufacturing practices (cGMPs) and the International ISO9001 quality management system result in products that are safe and effective.In January 2011, Wakunaga moved into a brand new manufacturing plant that will facilitate growth for the future.<br /> <br /> Merchandising Tips/Materials <br /> <br /> Kyolic can be merchandised according to either the product category or by indication.However, some successful retailers cross merchandise Kyolic in the garlic set and also by indication, such as heart health and/or immunity.Wakunaga offers scientific literature, product samples and has nutritionists on staff available to answer consumer questions on a daily basis.<br /> <br /> Green Coffee MAXX & Green Coffee MAXX with Svetol & GCA<br /> <br /> Do not miss out on having the best green coffee bean products on your shelves.When Dr. Oz mentioned green coffee bean extract (GCBE), companies released a 400 mg capsule based on the fact that Dr. Oz said 400 mg, four times a day. With a 60-capsule bottle at four capsules a day, that provided only a two-week supply. We solved two problems at once.EFL Nutritionals created the first 800 mg capsule so customers only had to take two a day verses four, and they received a full month's supply in a 60-capsule bottle. We know customers want to take as few pills as possible and they want a full month's supply, so Green Coffee MAXX was a hit!<br /> <br /> The season four premiere of Dr. Oz concentrated again on green coffee, but this time on two GCBE's in particular: Svetol® and GCA®. He said Svetol and GCA were the only GCBS's to buy since they were used in the studies he referenced. Again, companies rushed with green coffee products that had 100 mg of Svetol or GCA, and 300 mg of generic green coffee for the same 400 mg capsule. A few came out with an 800 mg capsule, but the problem is there was 200 mg of Svetol or GCA and 600 mg of generic green coffee. EFL Nutritionals decided to create the highest quality of the highest recommended GCBE's on the market with a proven 48 percent chlorogenic acid. Green Coffee MAXX with Svetol & GCA® has 400 mg of Svetol & 400 mg of GCA with no generic green coffee. There is not a better green coffee bean product anywhere!<br /> <br /> Whether it's an affordable green coffee product or a specific Svetol/GCA product your customers want, our Green Coffee MAXX 800 mg versions are the perfect answer.<br /> <br /> Both of these products come in a veggie capsule with zero fillers, zero binders and zero artificial ingredients.<br /> <br /> Introducing MASQUELIER's French Pine Bark Extract with Original OPCS<br /> <br /> How many of your customers are concerned about their hearts?Circulation? Skin? Eyes?Legs? Is there a product that can address such a wide variety of health concerns?Now you can offer a product that does.<br /> <br /> With an aging population that desires continued vitality and a youthful appearance, MASQUELIER's® has specifically formulated this unique product to meet that demand. Featuring a unique blend of MASQUELIER's® French Pine Bark and MASQUELIER's® Original OPCs, the product provides a wide range of health benefits with two powerful ingredients. MASQUELIER's French Pine Bark Extract with Original OPCs offers proven results for overall vitality, helps maintain a healthy cardiovascular system, supports optimized circulation, improved vision and skin, leg vein, eye and organ health, and reduces the visible signs of aging. It does this through a unique three-way action: powerful antioxidant protection, potent collagen support, and strong cardiovascular and nutritional support.<br /> <br /> MASQUELIER's OPCs are one of nature's most researched and powerful antioxidants— more potent than vitamins E and C, it regenerates the antioxidant activity of vitamin C and helps neutralize excess free radicals throughout the body.* Collagen levels normally diminish as we age as well as through free radical damage. MASQUELIER's OPCs has been shown to inhibit the enzymes that break down collagen and stabilize vitamin C (the building block of collagen), helping maintain collagen levels.* Healthy collagen keeps the body supple and firm. Veins, arteries and capillaries— all made of collagen—ensure that vital nutrients along with oxygen are delivered where to every organ, muscle and tissue in the body.<br /> <br /> With its many health benefits, MASQUELIER's French Pine Bark Extract:<br /> <br /> • Offers flexible shelf placement<br /> <br /> • Targets consumers with single or multiple health concerns<br /> <br /> • Offers a proven and effective multipurpose product<br /> <br /> • Is available in 30- and 60-ct. Bottles of small, easy-to-swallow tablets<br /> <br /> • Carries an SRP of $34.50 for 30 tablets and $59.50 for 60 tablets—providing a daily serving is under $1 per day!<br /> <br /> * These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure or prevent any disease.<br /> <br /> The Ins & Outs of Strauss Heartdrops<br /> <br /> Strauss Herb Company's multi-herb supplements are formulated to harness the healing powers of herbs to cleanse and strengthen the specific body part or organ so it can function properly. For example: Cleanse the kidneys and the kidneys should normalize the blood pressure.<br /> <br /> Strauss Heartdrops® is a unique herbal supplement to help support normal circulation and a healthy cardiovascular system. Our No. 1-selling product, the ingredients include garlic, hawthorn, mistletoe, motherwort, cayenne, bilberry and white willow. We recommend the average person use Heartdrops for one year. After the first year, they can stop taking Heartdrops, reduce to a maintenance dose, or continue at full dose.When taking as preventative maintenance, it may take up to two months to notice the benefits (more energy, warmer hands and feet, easier to catch breath).When the customer has serious heart and circulation issues, they can notice the benefit within one to two weeks. Customers who have had angioplasty, stents or bypass should take at full dose for one to two years, and then continue at maintenance dose indefinitely.<br /> <br /> • For best results, place Heartdrops under the tongue and hold for 30 seconds or longer if possible, then swallow.<br /> <br /> Consistency is key—take three times per day, every day!<br /> <br /> • Strauss dietary supplements are fully registered with Health Canada, each holding a Canadian Natural Product Number (NPN), which is the equivalent of the Drug Identification Number. Each registered product has been deemed safe and effective by Health Canada.<br /> <br /> • Strauss dietary supplements will not interact or interfere with any medications.<br /> <br /> • Strauss dietary supplements have a five-year shelf life from date of manufacture and carry a 100 percent satisfaction guarantee. If customers feel it is not effective, they can return it for full refund.<br /> <br /> Strauss also manufactures several other ailment-specific dietary supplements that are equally as effective as the Strauss Heartdrops. We have recently launched the Strauss line of hypoallergenic body care products with all natural ingredients, which are an effective and luxurious way to improve your overall appearance. Please visit our website for information.<br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br />

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