Vitamin Retailer June 2013 : Page 20

V itamin Retailer once again polled its retailer readers on their top-selling products and best sales and merchandising support to compile its 2013 Vity Awards. After all, who is better suited to determine the industry’s premier products than the people who sell them? What started in the 1990s has evolved into one of the most sought-after awards in the natural products industry. The 2013 Vity Awards represent a ran-dom sampling of retailers across the country polled earlier this year. With nearly 50 categories, the winners are, as always, based on the number of votes in each category. The 2013 winners showcased here represent products and services for which health food retailers have voted because their customers cast the ultimate vote: with their pocketbooks. Vitamin Retailer would like to thank the retailers who supported this year’s Vity Awards with their time and input, and congratulate all the winning manufacturers. Product descriptions are provided by the manufacturers and do not reflect the viewpoint of Vitamin Retailer. Congratulations to all 2013 Vity Award Winners! VITAMIN & MINERAL SUPPLEMENT CATEGORY SINGLE MINERAL Natural Calm by Natural Vitality Natural Calm offers natural stress relief by restoring a healthy level of magnesium in the body while it balances calcium intake. Since calcium excites nerves, and magnesium calms them down, it is important to strike a balance between the two, the company stat-ed. Magnesium works by helping muscles and nerves function properly, keeping the heart rhythm steady, strengthening bones, regulating blood sugar levels, promoting normal blood pressure, and producing and storing energy. SINGLE VITAMIN Vitamin D3 by Bluebonnet Bluebonnet Nutrition added to its line of vitamins KOF-K Kosher Certified Liquid Vitamin D3 Drops in 400 IU, 1000 IU and 2000 IU poten-cies, specifically sourced from lanolin to help support bone mineralization—a bio-logical process where miner-als build up in the bones causing them to harden and remain strong. Each drop of this “sunshine vitamin” is highly concentrated and flavored using a hint of orange and lemon essential oils. MULTIPLE VITAMIN/MINERAL Multivitamin & Mineral by Life’s Fortune Multivitamin & Mineral by Life’s Fortune supplies whole-food concen-trates for increased energy and vitali-ty. This specialized formula dissolves within 28 minutes for quick absorp-tion. Life’s Fortune contains a combi-nation and balance of energy-rich natural proteins, vitamins, minerals and trace minerals to enhance ener-gy levels throughout the day by acti-vating cellular metabolic pathways. ANTIOXIDANT SUPPLEMENT CoQ10 by NOW Foods NOW Foods uses only a 100 percent natural, all-trans form of CoQ10 produced by fermentation. CoQ10 is an effective antioxidant that may beneficially affect the aging process, according to the company. During the aging process, the body’s production of CoQ10 declines by as much as 80 percent. Because it is so impor-tant to energy production, and therefore life, researchers believe that this decline may be a factor in the effects of aging on the human body*, the company stated. *This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. NEW VITAMIN/MINERAL PRODUCT Vitamin Code RAW ONE by Garden of Life Vitamin Code RAW ONE, available in For Women and For Men versions, is formulated with Code Factors intact. Code Factors are the synergistic compounds found in food that are necessary for proper nutrient delivery, according to the company. RAW ONE For Women features nutrients that support breast health, the reproductive system, bone strength, energy, healthy skin and a healthy heart. RAW ONE For Men is specialized for a healthy prostate, stress support, digestion, eye health, energy and a healthy heart. Vitamin Code RAW ONE vitamins are uncooked, untreated and unadulterated. 20 VITAMIN RETAILER WWW.VITAMINRETAILER.COM ■ JUNE 2013

2013 Vity Awards

Vitamin Retailer once again polled its retailer readers on their top-selling products and best sales and merchandising support to compile its 2013 Vity Awards. After all, who is better suited to determine the industry’s premier products than the people who sell them? <br /> <br /> What started in the 1990s has evolved into one of the most sought-after awards in the natural products industry.The 2013 Vity Awards represent a random sampling of retailers across the country polled earlier this year.With nearly 50 categories, the winners are, as always, based on the number of votes in each category.<br /> <br /> The 2013 winners showcased here represent products and services for which health food retailers have voted because their customers cast the ultimate vote: with their pocketbooks. <br /> <br /> Vitamin Retailer would like to thank the retailers who supported this year’s Vity Awards with their time and input, and congratulate all the winning manufacturers. <br /> <br /> Product descriptions are provided by the manufacturers and do not reflect the viewpoint of Vitamin Retailer.<br /> <br /> VITAMIN & MINERAL SUPPLEMENT CATEGORY<br /> <br /> SINGLE MINERAL<br /> <br /> Natural Calm by Natural Vitality<br /> <br /> Natural Calm offers natural stress relief by restoring a healthy level of magnesium in the body while it balances calcium intake. Since calcium excites nerves, and magnesium calms them down, it is important to strike a balance between the two, the company stated. Magnesium works by helping muscles and nerves function properly, keeping the heart rhythm steady, strengthening bones, regulating blood sugar levels, promoting normal blood pressure, and producing and storing energy.<br /> <br /> ANTIOXIDANT SUPPLEMENT<br /> <br /> CoQ10 by NOW Foods<br /> <br /> NOW Foods uses only a 100 percent natural, all-trans form of CoQ10 produced by fermentation.CoQ10 is an effective antioxidant that may beneficially affect the aging process, according to the company. During the aging process, the body’s production of CoQ10 declines by as much as 80 percent. Because it is so important to energy production, and therefore life, researchers believe that this decline may be a factor in the effects of aging on the human body*, the company stated.<br /> <br /> * This statement has not been evaluated by the Food and Drug Administration.This product is not intended to diagnose, treat, cure, or prevent any disease.<br /> <br /> NEW VITAMIN/MINERAL PRODUCT<br /> <br /> Vitamin Code RAW ONE by Garden of Life<br /> <br /> Vitamin Code RAW ONE, available in For Women and For Men versions, is formulated with Code Factors intact. Code Factors are the synergistic compounds found in food that are necessary for proper nutrient delivery, according to the company. RAW ONE For Women features nutrients that support breast health, the reproductive system, bone strength, energy, healthy skin and a healthy heart. RAW ONE For Men is specialized for a healthy prostate, stress support, digestion, eye health, energy and a healthy heart. Vitamin Code RAW ONE vitamins are uncooked, untreated and unadulterated.<br /> <br /> SINGLE VITAMIN <br /> <br /> Vitamin D3 by Bluebonnet<br /> <br /> Bluebonnet Nutrition added to its line of vitamins KOF-K Kosher Certified Liquid Vitamin D3 Drops in 400 IU, 1000 IU and 2000 IU potencies, specifically sourced from lanolin to help support bone mineralization—a bio- logical process where minerals build up in the bones causing them to harden and remain strong. Each drop of this “sunshine vitamin” is highly concentrated and flavored using a hint of orange and lemon essential oils.<br /> <br /> MULTIPLE VITAMIN/MINERAL <br /> <br /> Multivitamin & Mineral by Life’s Fortune<br /> <br /> Multivitamin & Mineral by Life’s Fortune supplies whole-food concentrates for increased energy and vitality. This specialized formula dissolves within 28 minutes for quick absorption. Life’s Fortune contains a combination and balance of energy-rich natural proteins, vitamins, minerals and trace minerals to enhance energy levels throughout the day by activating cellular metabolic pathways.<br /> <br /> SPECIALTY & HERBAL SUPPLEMENT CATEGORY<br /> <br /> ACIDOPHILUS, PROBIOTIC OR ENZYME<br /> <br /> PB 8 Probiotic Acidophilus for Life by Nutrition Now/Church & Dwight<br /> <br /> This unique probiotic features a proprietary blend of eight strains of beneficial bacteria. Made with 14 billion CFUs per serving, PB 8 supports a healthy digestive system by combining the key strains of Lactobacillus and Bifidobacterium. PB 8 Original is formulated with the inulin, a solu-ble dietary fiber. The product is available in both vegetarian and non-vegetarian capsules.<br /> <br /> EFA SUPPLEMENT <br /> <br /> Omega Swirl by Barlean’s<br /> <br /> Barlean’s revolutionized omega-3 nutrition with the creamy smoothie taste of Omega Swirls. All natural Omega Swirls have zero sugar and are nine times more absorbable than standard fish oils, according to the compnay. They are available in 100 percent organic flax oil or ultra-purified Fresh CatchTM fish oil, without the oily taste and texture, or hassle of swallowing large capsules.Flavors include Strawberry/Banana, Lemon Zest, Mango Peach, Piña Colada and Orange Creamsicle, and the Swirls come in 8- and 16-oz. Bottles.<br /> <br /> CHILDREN’S HEALTH SUPPLEMENT<br /> <br /> Source of Life Animal Parade by Nature’s Plus<br /> <br /> Animal Parade children’s formula supplies the protection and nutritional assurance all parents seek for their children, along with the great taste and animal shapes that kids love.Each chewable tablet supplies 16 vitamins and eight minerals, as well as whole foods including spirulina, carrot, broccoli, whole brown rice and spinach.<br /> <br /> FIBER/INTERNAL CLEANSER SUPPLEMENT<br /> <br /> Total Body RAPID Cleanse by ReNew Life<br /> <br /> This seven-day, total body cleansing program consists of three parts to be taken daily. Part one detoxifies the liver and cleanses the organs with herbal extracts, amino acids and vitamin C; powerful antioxidants deep clean the lungs, lymphatic system, kidneys, skin and blood. Part two uses 8 g of soluble acacia fiber to bind with toxins in the digestive tract to assist in their removal. Part three features mineral magnesium hydroxide to help hydrate the bowels as well as cape aloe and rhubarb to promote healthy elimination.Total Body RAPID Cleanse is simple, fast and effective, according to the company.<br /> <br /> GREEN FOOD SUPPLEMENT<br /> <br /> Greens by Barlean’s<br /> <br /> Barlean’s Original USDA Certified Organic Greens are packed with phytonutrients, antioxidants, probiotics and trace minerals. Superfruit- and Chocolate Silk- flavored Greens have the antioxidant power of more than five servings of fruits and vegetables with more than 50 super-foods and nutrients, the company stated. Chocolate Silk is sugar-free and sweetened with all-natural stevia leaf extract, while Strawberry-Kiwi Superfruit Greens can replace sugar-laden juices and sodas. Greens boost energy, support gentle cleansing and promote a healthy immune system, the company stated.<br /> <br /> HERBAL SUPPLEMENT <br /> <br /> Zyflamend by New Chapter<br /> <br /> Zyflamend is a patented multi- herbal that may be as important as a daily vitamin, according to the company.It has been clinically studied to help keep users moving* by supporting a healthy inflammation response and also maintaining joint function.<br /> <br /> * These statements have not been evaluated by the Food and Drug Administration.These products are not intended to diagnose, treat, cure, or prevent any disease.<br /> <br /> HOMEOPATHIC REMEDY<br /> <br /> Arnica Montana by Boiron<br /> <br /> Arnica montana melt-away pellets work with the body to help relieve pain. Arnica montana doesn’t mask pain, but instead works with the body to relieve pain naturally. Made from a natural active ingredient, it is safe to use at the first sign of muscle pain, and it is recommended for neck, back, shoulder and leg muscle pain, stiffness and swelling from injuries and bruising.<br /> <br /> JOINT/BONE SUPPORT <br /> <br /> Bone Strength by New Chapter<br /> <br /> New Chapter’s Bone Strength Take Care delivers bone-strengthening calcium that is plant-sourced. This whole-food source of calcium and trace minerals has been shown to aid joint flexibility, meaning the formulation supports both bone health and healthy joint function and movement.*<br /> <br /> * These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.<br /> <br /> WOMEN’S HEALTH SUPPLEMENT <br /> <br /> Transitions by Pure Essence Labs <br /> <br /> Hot flashes, mood swings, night sweats and other discomforts associated with menopause are triggered by hormone imbalances. Transitions provides natural factors that offer quick relief from the discomfort caused by those imbalances. This product addresses both the symptoms and the cause by helping strengthen the adrenal glands, the main source of progesterone in women during menopause. Transitions also may improve energy, mental acuity, libido and the health of hair, skin and nails, according to the company.<br /> <br /> PET HEALTH SUPPLEMENT<br /> <br /> Rescue Remedy by Bach <br /> <br /> Veterinarian recommended RESCUE Remedy Pet is a natural way to treat pet anxiety caused by travel, separation, new surroundings, loud noises, and other behavioral issues associated with stress. This alcohol-free blend contains star of Bethlehem for shock, rock rose for panic, cherry plum for lack of self- control, impatiens for irritation and clematis for inattentiveness. RESCUE Remedy Pet treats the physical signs of stress that can trigger unwanted behav-iors. The formula is appropriate for all kinds of pets.<br /> <br /> MEN’S HEALTH SUPPLEMENT <br /> <br /> Prostate Support by NOW Foods<br /> <br /> NOW Prostate Support is a synergistic formulation of the most potent and effective standardized herbs like saw palmetto and stinging nettle root extract, which have been shown in European studies to support prostate function. The product provides additional nutritional support with pumpkin seed oil, zinc, vitamin B6 and lycopene.*<br /> <br /> * This statement has not been evaluated by the Food and Drug Administration.This product is not intended to diagnose, treat, cure, or prevent any disease.<br /> <br /> NEW SPECIALTY HERBAL SUPPLEMENT PRODUCT<br /> <br /> Curamin by EuroPharma (Terry Naturally)<br /> <br /> Curamin works as an effective pain reliever. This product contains a super- absorption curcumin called BCM-95 that can be up to 10 times stronger than plain curcumin products, according to the company. Known for its ability to balance the body’s natural inflammation response, BCM-95 has been proven in published clinical studies to provide consistent and long-lasting effects.<br /> <br /> Curamin also contains the enzyme nattokinase that boosts healthy circulation and has a direct impact on muscle pain via its ability to balance fibrinogen levels in the body.*<br /> <br /> * This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.<br /> <br /> SPECIALTY COMBINATION FORMULAS <br /> <br /> JOINT/BONE/SUPPORT COMBO PRODUCT<br /> <br /> Bone Strength by New Chapter<br /> <br /> While most calcium supplements are derived from limestone, New Chapter’s Bone Strength Take Care delivers bone-strengthening calcium that is plant- sourced.Bone Strength is a whole-food source of calcium and trace minerals, and has been shown to aid joint flexibility. The formulation supports both bone health and healthy joint function and movement.*<br /> <br /> * These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.<br /> <br /> BRAIN SUPPORT COMBO FORMULA <br /> <br /> Prevagen by Quincy Bioscience<br /> <br /> Quincy Bioscience’s brain health supplement is the only one to contain the breakthrough ingredient apoaequorin, a protein originally discovered in jellyfish and shown in clinical studies to improve memory.* <br /> During the aging process, there is a reduction in proteins that support the brain. Apoaequorin supplements these proteins during the natural process of aging and can help with mild memory problems associated with aging, the company stated.<br /> <br /> * These statements have not been evaluated by the Food and Drug Administration.This product is not intended to diagnose, treat, cure, or prevent any disease.<br /> <br /> DIET/WEIGHT LOSS COMBO FORMULA<br /> <br /> Green Coffee Bean Extract by Genesis Today<br /> <br /> Genesis Today’s Green Coffee Bean Extract comes in 400 mg vegetarian capsules standard- ized to contain a minimum of 45 percent chloro- genic acid. According to the company, a 2012 study presented at the American Chemical Society showed that test subjects lost an average of 17 pounds in only 22 weeks due to the chloro- genic acids, which are more prevalent in the raw green coffee bean than in a roasted bean. The product contains no fillers, gelatin, silica or maltodextrine.<br /> <br /> DIGESTIVE SUPPORT COMBO: TIE<br /> <br /> Digest Gold by Enzymedica<br /> <br /> Digest Gold contains enzymes for protein, fat, carbohydrate and fiber digestion.* One capsule per meal is typically sufficient to address common digestive complaints. Featuring Enzymedica’s Thera-blend technology, the enzymes in Digest Gold are effective throughout the entire digestive system, ensuring complete digestion.And now with ATPro technology, Enzymedica’s exclusive blend of critical nutrients can provide ATP (adenosine triphosphate) and enhance ATP production. ATP supplies cells with energy and plays a key role in the GI tract, signaling timely, proper and complete digestion of food, the company stated.<br /> <br /> * These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diag-nose, treat, cure, or prevent disease.<br /> <br /> Super Enzymes by NOW Foods NOW <br /> <br /> Super Enzymes is a comprehensive blend that supports healthy digestion. Formulated with bromelain, ox bile, pancreatin and papain, Super Enzymes helps to optimize the break- down of fats, carbohydrates and protein during digestion.*<br /> <br /> * This statement has not been evaluated by the Food and Drug Administration.This product is not intended to diagnose, treat, cure, or prevent any disease.<br /> <br /> ENERGY COMBO FORMULA <br /> <br /> Multivitamin & Mineral by Life’s Fortune<br /> <br /> Multivitamin & Mineral by Life’s Fortune enhances energy by activating cellular metabolic pathways. Made with food concentrates, this specialized formula can increase energy and vitality, and dissolves within 28 minutes for quick absorption.The product delivers a combination and balance of energy-rich natural proteins, vitamins, minerals and trace minerals.<br /> <br /> HEART/CARDIO SUPPORT COMBO <br /> <br /> QH-absorb by Jarrow<br /> <br /> Jarrow’s QH-absorb 100 mg contains ubiquinol and an integral molecule in the body’s CoQ10 cycle, which is critical to generating cellular energy.QH-absorb utilizes the natural, proliposomal delivery system for enhanced absorption.* It also acts as an important antioxidant in circulating LDL molecules and cell membranes, protecting the body from oxidating stress.*<br /> <br /> * These statements have not been evaluated by the food and drug administration.This product is not intended to diagnose, treat, cure, or prevent any disease.<br /> <br /> IMMUNE COMBO FORMULA <br /> <br /> Wellness Formula by Source Naturals<br /> <br /> The Wellness Formula is designed to support the immune system when the body is under physical stress.According to the company, this product contains a proprietary combination of herbs, vitamins and nutraceuticals that goes beyond many other products to deliver comprehensive immune, respiratory, stress and antioxidant support.*<br /> <br /> * This statement has not been evaluated by the Food and Drug Administration.This product is not intended to diagnose, treat, cure, or prevent any disease.<br /> <br /> SEXUAL FUNCTION COMBO FORMULA <br /> <br /> Steel-Libido RED by Irwin Naturals<br /> <br /> This powerful product supports sexual health with a formula that is specifically designed to increase nitric oxide in the body. It features a number of nitric oxide “boosters” including ginkgo, theobromine and L-citrulline, and amino acids that increase blood circulation and enhance physical response during sexual activity.<br /> <br /> NEW SPECIALTY COMBO FORMULA PRODUCT <br /> <br /> Curamin Extra Strength by Europharma (Terry Naturally)<br /> <br /> Curamin Extra Strength helps ease pain and inflammation. In addition to BCM-95 Curamin, this supplement contains BosPure Boswellia, which has been clinically studied for its impact on balancing the body’s own natural inflammation response. Other ingredients include DLPA to help maximize the effects of endorphins and enkephalins, to support the body’s own response to pain and promote a healthy mood, and nattokinase to help promote blood flow, which aids the other ingredients in Curamin to reach all areas of the body.<br /> <br /> SPORTS NUTRITION CATEGORY <br /> <br /> FUNCTIONAL BEVERAGE <br /> <br /> The Vega Sport System by Vega The Vega Sport system is formulated in three stages for the body’s different needs before, during and after training. Vega Sport products help the body prepare, sustain and recover by delivering the right balance of macronutrients and key supplements at the right time. Vega Sport was developed using the three key principles of sport nutrition that every athlete should focus on including nutrition density, nutrition timing and speed of recovery. Nutrient-dense, high net-gain, quality nutrition is of great importance to active people, as is the timing of nutrition for peak performance, according to the company.<br /> <br /> LIQUID AMINOS <br /> <br /> Amino Fuel by Twinlab<br /> <br /> Amino Fuel delivers high-quality protein in its most usable, easily digested form. Packed with 15 g of protein consisting of a fast-absorbing mix of branched-chain, peptide-bonded and free-form amino acids per serving, Amino Fuel helps maximize muscle growth and optimize protein synthesis. It also contains B-complex vitamins, energizing complex carbohydrates and pure crystalline fructose.<br /> <br /> MUSCLE ENHANCEMENT <br /> <br /> Creatine Powder by NOW Foods <br /> <br /> NOW Micronized Creatine Mononhydrate Powder has smaller particle size, allowing for better mixing and faster absorption in the body.During short, intense bursts of activity, the body breaks down adenosine triphosphate (ATP) into adenosine diphosphate (ADP) and phosphate for energy. Creatine helps the body convert ADP back to ATP, providing greater amounts of ATP for energy, which may increase short-term endurance and strength.Creatine can also be stored for later use by cells creating the “energy reservoir” active individuals desire.* NOW Creatine Monohydrate is 100 percent pure and contains no additives or preservatives.<br /> <br /> * This statement has not been evaluated by the Food and Drug Administration.This product is not intended to diagnose, treat, cure, or prevent any disease.<br /> <br /> SPORTS NUTRITION BAR <br /> <br /> PROBAR’s Original Blend PROBAR’s Original Blend is an all-natural, 100 percent plant- based, nutritionally dense meal-bar made with organic oats, flax seeds, almonds, pineapple, papaya, dairy-free chocolate and more. Original Blend’s ingredients are certified organic, non-GMO, vegan and rich in raw ingredients. The bar weighs a solid 3-oz.Of fruits, nuts and seeds to deliver a hearty snack packed with plant-based carbs, protein and fats.<br /> <br /> PROTEIN POWDER <br /> <br /> Creatine Whey Glutamine Powder by Life Extension <br /> <br /> Creatine Whey Glutamine Powder addresses core needs for muscle anabolism via several pathways by helping supply energy to all the cells in the body. Creatine monohydrate is used to make creatine phosphate, a key compound that donates a phosphate ion to promote ATP production. Whey protein isolate provides a highly bioavailable source of amino acids in an ideal ratio for optimal muscle synthesis. And glutamine, the key amino acid of skeletal muscle tissue, is also necessary structurally for healthy brain, lungs, kidneys, heart, liver and intestinal lining.<br /> <br /> WEIGHT GAINER <br /> <br /> Weight Gain by Naturade <br /> <br /> Weight Gain is an all-natural, nutrientdense food formulated to help magnify caloric intake and gain weight fast. It provides balanced nutrition with 10 g of protein per serving plus no added sugar, no aspartame and no artificial ingredients. Naturade is used by bodybuilders and athletes, but is also recommended by doctors for therapeutic weight gain and recovery.<br /> <br /> NEW SPORTS NUTRITION PRODUCT <br /> <br /> Extreme Edge by Bluebonnet <br /> <br /> Bluebonnet Nutrition’s EXTREME EDGE is comprised of three pure and effective products designed for hardcore bodybuilders and strength/resistance-trained athletes, as well as endurance athletes, to take before, during and after training. These three great-tasting formulas are free of unnatural excipients, binders, hormones, antibiotics, artificially derived sweeteners, flavors or colors, and they are Certified for Sport by NSF.<br /> <br /> NATURAL MEDICINE CATEGORY <br /> <br /> NATURAL ALLERGY/HAY FEVER REMEDY <br /> <br /> HAS Original Formula by Nature’s Way <br /> <br /> HAS Original Blend is a non-stimulant herbal formula for those who need relief from hay fever, allergy, sinusitis and other conditions.HAS Original Blend is made from a proprietary blend of herbs, including Brigham tea, marshmallow root, burdock root, parsley, cayenne pepper and goldenseal, to get rid of mucus and help the body kill invading bacteria.<br /> <br /> NATURAL COLD/FLU REMEDY <br /> <br /> Umcka by Nature’s Way <br /> <br /> Umcka, a cherry flavored liquid formula, helps reduce the severity of throat, nasal and bronchial irritations including cough, congestion and sore throat.<br /> <br /> HEADACHE REMEDY <br /> <br /> Standardized FeverFew by Nature’s Way <br /> <br /> Nature’s Way Feverfew Extract helps relieve mental tension.It is standardized to 0.7 percent parthenolide.Parthenolide is the herb’s key active, which has been clinically studied.<br /> <br /> NATURAL SLEEP REMEDY <br /> <br /> SleepThru by Gaia Herbs<br /> <br /> Gaia Herbs’ SleepThru® Liquid Phtyo-Caps® are designed specifically for those who tend to wake up during the night.With a blend of unique herbs including ashwagandha, magnolia bark, passionflower and jujube dates, this formula promotes cortisol balance and supports restful sleep without grogginess in the morning.The patented Phyto-Caps technology allows for liquid herbal extract delivery in a vegetarian capsule, ensuring quick and easy digestion.<br /> <br /> NEW NATURAL REMEDY <br /> <br /> Curamin by Europharma (Terry Naturally) <br /> <br /> EuroPharma’s Curamin contains a super-absorption curcumin called BCM-95. Known for its ability to balance the body’s natural inflammation response, BCM- 95 has been proven in published clinical studies to provide consistent and long- lasting effects.Curamin also contains the enzyme nattokinase, that not only boosts healthy circulation, but has a direct impact on muscle pain via its ability to balance fibrinogen levels in the body.*<br /> <br /> * This statement has not been evaluated by the Food and Drug Administration.This product is not intended to diagnose, treat, cure, or prevent any disease.<br /> <br /> NATURAL INDIGESTION REMEDY: TIE <br /> <br /> DGL by Enzymatic Therapy <br /> <br /> These chewable deglycyrrhizinated licorice (DGL) tablets come in Caramel Crème flavor. DGL supports a healthy digestive system and helps provide soothing relief of, and support for, the stomach lining and intestinal tract.* The product is chewable because saliva enhances the effect of its natural compounds, the company stated. Relief of occasional stomach discomfort will be felt immediately.<br /> <br /> * This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.<br /> <br /> Organic Apple Cider Vinegar <br /> <br /> by Bragg <br /> <br /> Bragg Organic Raw Apple Cider Vinegar is made from the finest organically grown apples.The product contains “mother” of vinegar, naturally occurring as connected strand-like chains of protein enzyme molecules.It has been highly regarded throughout history for its amazing natural cleansing, healing and energizing health qualities.It also adds great taste to food when incorporated into recipes, according to the company.<br /> <br /> SUPPLIER MERCHANDISING SUPPORT CATEGORY<br /> <br /> BEST SUPPLIER- PROVIDED DISPLAY<br /> <br /> RAW Calcium Display by Garden of Life <br /> <br /> As with all merchandising efforts, Garden of Life strives to find the perfect balance of visually appealing for the customer, yet functional for the retailer.<br /> <br /> BEST ADVERTISING SUPPORT DISPLAY <br /> <br /> Natural Factors <br /> <br /> Natural Factors offers high-impact, educational displays designed to promote sales of its innovative, evidence-based line of supplements, both on and off the shelf. The company drives consumer demand through print, web, radio and targeted TV advertising.By providing effective point-of-sale campaigns, Natural Factors enables retailers to easily take advantage of this demand to boost their sales.<br /> <br /> BEST SHELF TALKER<br /> <br /> Omega Swirl by Barlean’s <br /> <br /> Barlean’s offers in-store merchandising tools that are designed for shoppers to simply “stop, drop and buy!” With eye-catching colors and quick product facts, these shelf talkers are a great way to bring attention to the product.<br /> <br /> BEST HANDOUT/BAG STUFFER<br /> <br /> Wholemega brochure by New Chapter <br /> <br /> This colorful, consumer-friendly piece describes New Chapter’s whole- food approach to fish oil, delivering a naturally pure, clinically studied wild Alaskan oil in six formulations.<br /> <br /> BEST SALES AND SPECIALS <br /> <br /> Source Naturals <br /> <br /> Source Naturals is committed to meeting the needs of retail partners with superior quality products and promotional programs that support their success and growth as an industry. The company stated that the relationship with retailers is the foundation of its business.<br /> <br /> BEST COMPUTERIZED POINT-OF-SALE SYSTEM <br /> <br /> CATAPULT by ECR Software Corporation <br /> <br /> The ECRS CATAPULT point-of-sale (POS) solution is the starting gate for complete retail enterprise automation. CATAPULT features touch screen technology, combined with hundreds of customizable display options, to help make the cashier and customer checkout experience simple, fast, secure and accurate.The data processed through the POS provides information and fuels hundreds of reports that retailers need to run their businesses effectively.<br /> <br /> BEST SUPPLIER PRODUCT LITERATURE <br /> <br /> Omega Swirl by Barlean’s <br /> <br /> Barlean’s is one of the industry’s leading providers of educational literature.The company offers a wide variety of material to inform consumers about the benefits of its products.<br /> <br /> BEST PRODUCT PACKAGING DISPLAY<br /> <br /> Animal Parade by Nature’s Plus<br /> <br /> Nature’s Plus <br /> <br /> Nature’s Plus provides attention-grabbing merchandising materials to generate interest and sales at point of sale. The Animal Parade Family Center is a beautiful, spinning floor display and fea-tures the Animal Parade line along with informa- tive brochures. With only a 20-square-inch footprint and well-spaced shelving, the Animal Parade Family Center allows retailers to maximize sales of Animal Parade formulas.<br /> <br /> CONGRATULATIONS to Adele Voss with Meadowbrook Natural Foods (West Plains, MO), who was selected at random to win an Amazon Kindle Paperwhite for participating in this year’s Vity’s!<br /> <br />

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