Dealer Magazine April 2016 : Page 1

APRIL 2016, VOL. 23 NO. 4 DIGITALDEALER.COM DO YOU HAVE A MENTALLY TOUGH TEAM? Dave Anderson Pg 6 Joel DeNooyer DeNooyer Chevrolet pg 28 Paul Moran Pg 42 INTERVIEW WITH HOW TO BE A CONTENT MARKETING GENIUS MODELING SERVICE PROFIT MIGHT BE WHAT YOU NEED – TIME TO GET OFF IT ALL MANAGERS ARE NOT EQUAL Chuck Barker Pg 18 A 5-STAR REPUTATION FOR YOUR DEALERSHIP Brodie Tyler Pg 34 Ed Kovalchick Pg 48 DIGITAL MARKETING: GOOGLE ANALYTICS 101 By Tracie Costabile Pg 32 PIGGYBACK POWER! Jim Boldebook Pg 24

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