PM360 February 2010 : Cover

PM36O MARKETING INSIDER • E-MARKETING TRENDS • MANAGING THROUGH CHAOS • DTC 360 FEBRUARY 2010 www.PM360online.com THE FULL SPECTRUM OF PRODUCT MANAGEMENT THINK TANK Making the Agency-Client Relationship Sizzle FORCE MODELS Respond Quickly to NEW SALES Ever-Shifting Customer and Brand Needs SURVEYRESULTS! Who’sTweeting and Why EXCLUSIVE MEDDEVICE WINNING SALES Critical Concepts to Boost Your Brand’s Success Rate in the Hospital Arena Leveraging Inpatient and Outpatient Data BONUSHOSPITALCOVERAGE TRAILBLAZERS OUR 2010 ENTER! INCLUDE NEW PRODUCTMANAGER AWARDS! (PAGE 9)

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