PM360 March 2010 : Cover

PM36O MARCH 2010 www.PM360online.com THE FULL SPECTRUM OF PRODUCT MANAGEMENT eMARKETING SPECIAL • BUILDING ROI IN A CHANGING MARKET • MOBILE BUSINESS SOLUTIONS • BOOSTING BUZZ WITH SOCIAL MEDIA DTC FOCUS Integrating Local Prescriber, Patient, and Payer Data CONSUMER BEHAVIOR Turning Awareness into Action NEWCOLUMN! Total Patient Experience AND OPPORTUNITIES CHANGE, GROWTH, NEWWAVE ONCOLOGY KEEPING CUSTOMERS CLOSE • ASSOCIATION JOURNALS • UNCOVERING PRICE SENSITIVITY TRAILBLAZERS OUR 2010 ENTER! INCLUDE NEW PRODUCTMANAGER AWARDS! (PAGE 10)

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