Shelf Impact Summer 2010 : Page 1

A print supplement of PackagingWorldMagazine. Summer 2010 Unlocking themind OF THE CONSCIOUS CONSUMER PAGE 4 ALSOin this issue HowMethod reinvented detergent The marketer unmasks category's 'dirty secrets,' then delivers product and package breakthroughs page 8 Keep consumers fi rst Our innovation survey fi nds that a consumer-centric focus, transparency, and practicality are musts for great design page 10

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