| THE MOST TRUSTED NEWS IN PRODUCE | CXXIV, NO. 37 | SEPT. 11, 2017 | THEPACKER.COM Avocado prices topped What’s inside ... Listeria test triggers fresh-cut recall Retail, A2 Wonderful Pistashios’ ‘lovable losers’ News, A4 Fred Wilkinson Hot avocado market squeezes consumers manager for Pharr, Texas-based Villita Avocados Inc. “Spotty rain has hampered our ability to harvest and our most re-cent inspections indicate the major-ity of our fruit still lacks some matu-rity. Therefore we do not expect any roso said consumers have been will-ing to pay for the fruit. The average retail ad price for hass fruit was $1.81 each on Sept. 1, ac-cording to the USDA, up from $1.63 each for the same week a year ago. Only 500 supermarkets tracked by the USDA had retail ad promotions for hass avocados on Sept. 1, down from more than 8,000 a year ago. Some foodservice customers are mixing in avocado pulp with fresh av-ocados to reduce costs, said Deseray Moceri, business development man-ager with Moceri Produce, San Diego, Calif. Other restaurants are charging extra for avocados or guacamole. “Here in San Diego the average cost for a case of 40-count No. 1 avocados is anywhere between $80-100,” she said Sept. 5. “Hopefully we will see some relief within two weeks.” P Produce manager Q&A Opinion, A6 ‘It is going to be tight for the next couple of weeks.’ Gary Caloroso, The Giumarra Cos. increase to existing inventories in the near future,” Acosta said. Longer term, avocado market conditions will ease, Caloroso said. Mexico projects 10% to 20% more volume than last year, he said. Califor-nia volume also may increase in 2018. Despite higher retail prices, Calo-Oneonta owner retires People, A7 Procacci Holdings gets new CEO By Tom Karst JOSEPH M. PROCACCI, president of Santa Sweets Inc. and chief operating of-ficer of Philadelphia-based Procacci Bros. Sales Corp., has been named CEO of Procacci Holdings LLC. Long-time CEO Joseph G. Procac-ci — with nearly 70 years as leader of the com-JOE PROCACCI pany — is stepping down as CEO and transi-tioning to the role of CEO emeritus, J.M. PROCACCI according to a news release. “I’m honored to follow in my dad’s footsteps and hum-bled to lead what my dad al-ways said was our greatest asset — our people,” Joseph M. Procacci, known as J.M. to employees and custom-ers, said in the release. Citing the company’s mix of young talent and experi-ence, he predicted a bright future for the firm. Joe Procacci said in the release that it has been a blessing to have his son by his side in expanding the company over the years. “It’s with great pride and confidence that I turn over the future of the organiza-tion to his leadership,” he said in the release. Mike Maxwell, president of Procacci Bros., praised fa-ther and son. “J.M. grew up in this business and has worked in all areas of this vertically in-tegrated company,” he said. Georgia’s on track Crops & Markets, A9 Swim with the AgSharks Produce Tech, A12 GROWING UP TO LEAD J.M. Procacci started working alongside his fa-ther at the age of 10, accord-ing to the release, learning every part of Procacci Bros.’ business operations. He joined the company full-time after graduating from St. Joseph’s University in 1974 with a degree in la-bor relations. In 2007, J.M. moved away from tomato sales to lead Procacci’s vertically integrated growing oper-ation, Santa Sweets Inc., which the release said is North America’s largest producer of grape and heirloom tomatoes. Most recently, J.M. di-rected significant progress in the company’s farming operations in Mexico, ac-cording to the release. One project included developing more than 800 acres of table grape pro-duction and building 120 acres of shade house grow-ing structures. P Business is thriving Michigan Know Your Market, B1 Good deal ahead Argentina Blueberries, B6 What’s online ... It’s SweeTango time. Go to http://bit.ly/ SweeTangoharvest.