Brief Magazine Spring 2012 : Page 48

CREATIVE TEAMS SPECIAL REPORTS A Look at Some of Our Favorite Workspaces If the average person spends roughly a third of their day at the offi ce, it should at least be somewhere that offers inspiration. From giant slides to offi ce Airstream trailers, Jennifer Konerman looks at how creative teams and agencies are using their workspaces to enhance innovation or spur originality and work ethic. Cubicles, be gone! 1 ALEXANDER MAKASHIN Moscow According to media consultant and creative director Alexander Makash-in, “this is a Russian creative workspace.” Sometimes wireless gadgets are a man’s best friend, but when you’re working on deadline in 5-de-gree Celsius weather, gloves and hot coffee become just as important. BRIEF 48

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