Vitamin Retailer February 2013 : Page 33

2013 Retailer Sales Training Manual Aker BioMarine Antarctic US 410 Newport Way N.W., Ste. D Issaquah, WA 98027 Phone: (206) 855-6736 • Fax: (206) 855-6727 E-mail: Websites:; The Krill Difference A ker BioMarine is an integrated biotechnology company uniquely positioned to create value from krill harvesting and process-ing. The company utilizes its unique krill harvesting to develop its own down-stream operations within the high value-added nutraceutical and aquaculture feed markets. Krill—the largest underexploited bio-mass on Earth—live in oceans all over the world. The largest species, Euphausia superba , lives in the Southern Ocean in Antarctica, which has been shown to be an important new source of omega-3s for human sup-plementation. ments. On the other hand, phospho-lipid omega-3s do disperse in water and are easily blended in the stomach fluids, which is why there is no fishy aftertaste when you take Superba Krill. Powered by these phospholipids, Superba Krill ensures the delivery of key fatty acids to various parts of the human body, such as the brain, heart and joints. Superba Krill is also a good source of the potent antioxidant astax-anthin, which helps naturally preserve its omega-3 content. to Aker’s fisheries—an exclusive distinc-tion that no other krill fishery has earned. The World Wildlife Fund (WWF-Norway) is also working with Aker BioMarine to help it meet key MSC cer-tification requirements, including map-ping its fishing activities against local predator population and ensuring that its fishing operations do not cause seri-ous harm to the ecosystem. Research As part of an established commitment to substantiating krill’s health benefits, Aker BioMarine continues to sponsor in vitro, in vivo and human clinical trials with phospholipid omega-3s from krill, consistently demonstrating a higher uptake of these fatty acids, improved blood lipid profiles and increased uptake of DHA in brain tissue. Market Information Product Description Krill float in huge swarms in the Antarctic waters and feed on micro-scopic algae. Because they feed on algae that can produce omega-3 fatty acids, the krill themselves become rich in accumulated fatty acids that can be extracted as lipids. Additionally, krill live at the bottom of the food chain, so the chance of accumulating contaminants is very low compared to other marine sources of omega-3s. Aker’s Superba™ Krill is extracted exclusively from Euphausia superba , which is rich in the omega-3 fatty acids EPA (eicosapentaenoic acid) and DHA (docosahexaenoic acid). The body best recognizes Superba Krill omega-3s because they are attached to phospho-lipids, allowing better assimilation into the cells. Phospholipids are natural, integral parts of cells—they are structur-al components of cell surface mem-branes and the membranes within the cells. In contrast, other marine oil omega-3s have EPA and DHA bound to triglycerides, the form of fats the body uses for energy—a form that is also stored as body fat for future energy needs. The physical characteristics of triglycerides differ from phospholipids and this affects how the body tolerates them. One clear difference is that triglycerides don’t disperse and have a tendency to float on top of stomach flu-ids, which can result in the fishy burps often associated with fish oil supple-Krill has grown 43 percent in the natural products channel during the last year, while other sources of omega-3s have remained relatively flat (SPINSscan Natural 52 weeks ending July 7, 2012). Aker BioMarine Antarctic, which sup-plies Superba brand krill ingredients, believes this growth is likely a The Difference Between Phospholipid & result of the high interest in krill Triglyceride Omega-3s oil in the food, drug and mass channel, where it has grown 70 percent and now accounts for 12 percent of total omega-3 sales. A consumer study sponsored by Aker showed that nearly four out of 10 supplement users are looking for an omega-3 source other than fish oil . These particu-lar consumers don’t tolerate fish oil well, citing bad taste and/or aftertaste and fishy burps. With krill oil, however, consumers get the powerful benefits of an omega-3 source and a positive user experience to go with it. Sustainability & Traceability Aker BioMarine is one of few krill ingredient companies primary in its supply. The company’s propri-etary Eco-Harvesting™ technolo-gy and on-board processing result in the unique composition of Superba Krill, and provide full traceability from sea to shelf. The Marine Stewardship Council (MSC) has granted certification VITAMIN RETAILER 33 FEBRUARY 2013 s WWW.VITAMINRETAILER.COM

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