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Dairy Today August 2013 : IFC

DAIRYTODAY COM Dairy Talk TODAY A FARM JOURNAL PUBLICATION Editorial Offices Editor Jim Dickrell P.O. Box 1167 261 East Broadway Monticello, MN 55362 (763) 271-3363 Fax: (763) 271-3360 E-mail: dairytoday@farmjournal.com Western and Online Dairy Editor Catherine Merlo 13061 Rosedale Hwy., #132 Bakersfield, CA 93314 (661) 588-0561 Fax: (661) 588-0584 E-mail: cmerlo@farmjournal.com Art Director Lori Hays Production Editor Sara Brown Proofreader Diane Davis Contributing Editors Jerry Dryer, Meg Gaige, Linda Leake, Rick Mooney Consulting Editors Dino Giacomazzi, Michael F. Hutjens, Jim Linn, Dan Little, Rick Lundquist, Jim Peck, Mark Wustenberg Vice President, Publishing Operations Mike Morgan Production Manager Jennifer Kaiser Administrative Assistant Jonie Mackey, Mary Rulinski For subscription inquiries (800) 331-9310 President and CEO Andrew J. Weber Jr. Executive President and Chief Operating Officer Steve Custer Senior Vice President, Editorial and Content Development Charlene Finck Publisher Bill Newham, Mission, Kan. (913) 871-9063 Dairy Today National Account Managers Patty Jolliffe, Mission, Kan. (913) 871-9064 Lori Lulich, Lyndon Station, Wis. (608) 666-2407 Marketing Communications Manager Cachet Hancock, Mission, Kan. (913) 871-9065 Advertising Inquiries/Business Office Ramona Rei, Office Manager rrei@farmjournal.com 5700 Broadmoor Street, Suite 203 Mission, KS 66202 (913) 871-4288 Cover photo by Steve Woit. Cover animal courtesy of Eric Ling, Springfield, Mo. See you at Expo! I spent a couple of hours shooting photos on a dairy farm a few miles east of my office a few weeks ago. The farmer, Mark Berning, graciously helped with the shoot as he waited for his second-crop hay to dry. Last year here in central Minnesota, Mark was done putting up third-crop by mid-July. Back then, spring came six weeks early. Not this year, where planting and alfalfa growth were delayed weeks on end by a cold, wet spring. As we walked toward the barn, I quipped, “Wouldn’t it be nice to just have a normal year?” “There is no such thing as normal,” Mark replied. His approach: Always think ahead, anticipate chal-lenges and control what you can control. If you want to remain sane, Mark’s approach is the best approach. Given all this uncertainty, dairy producers need—and deserve—a little bit of a mental break. World Dairy Expo, held Oct. 1 through 5 in Madison, Wis., offers dairy pro-ducers just such a respite. Expo is, without question, the greatest dairy show on earth. It offers dairy farmers a chance to see some of the greatest cattle in the world, walk the trade show to see the latest in dairy technology and equipment, and learn the latest from experts in seminars and virtual farm tours. Even better, it allows farmers to network with peers from all over the world. Knowledge gained from all of this interaction can be put to good use back home. Control what you can control, and schedule in a few days for World Dairy Expo. I’ll see you there! JIM DICKRELL DAIRYTODAY.COM Bonus content: Everything Expo Jim Dickrell, Editor DAIRY TODAY (ISSN 1056-1382), August 2013, Vol. 28, No. 7. Dairy Today is a business magazine published monthly except bimonthly June/July by Farm Journal Media, 30 S. 15th Street, Suite 900, Philadelphia, PA 19102-4826. It is published for dairy managers and producers. Domestic subscription price: $44 per year. International subscription price: $55 per year. Publisher reserves the right to refuse any subscription. Copyright 2010, Farm Journal Media. All rights reserved. Farm Journal and Dairy Today are registered trademarks and the property of Farm Journal Media. Periodicals postage paid at Philadelphia and additional mailing offices. POSTMASTER: SEND ADDRESS CHANGES TO DAIRY TODAY, 102 MACKINLAY KANTOR DRIVE, WEBSTER CITY, IA 50595-7201. Whenever you write about your subscription, enclose the address label from your latest copy. Changing your address: Send label and new address; allow five weeks for service. Address all correspondence about your subscription to ADJUSTMENT DEPT., Farm Journal, 30 S. 15th Street, Suite 900, Philadelphia, PA 19102-4826. Advertising inquiries should be directed to ADVERTISING DEPT., Farm Journal, 30 S. 15th Street, Suite 900, Philadelphia, PA 19102-4826. Send all editorial comments to Dairy Today, P.O. Box 1167, 261 East Broadway, Monticello, MN 55362.

Dairy Talk

Jim Dickrell

See you at Expo!

I spent a couple of hours shooting photos on a dairy farm a few miles east of my office a few weeks ago. The farmer, Mark Berning, graciously helped with the shoot as he waited for his second-crop hay to dry.

Last year here in central Minnesota, Mark was done putting up third-crop by mid-July. Back then, spring came six weeks early. Not this year, where planting and alfalfa growth were delayed weeks on end by a cold, wet spring.

As we walked toward the barn, I quipped, “Wouldn’t it be nice to just have a normal year?”

“There is no such thing as normal,” Mark replied.

His approach: Always think ahead, anticipate challenges and control what you can control. If you want to remain sane, Mark’s approach is the best approach.

Given all this uncertainty, dairy producers need—and deserve—a little bit of a mental break. World Dairy Expo, held Oct. 1 through 5 in Madison, Wis., offers dairy producers just such a respite.

Expo is, without question, the greatest dairy show on earth. It offers dairy farmers a chance to see some of the greatest cattle in the world, walk the trade show to see the latest in dairy technology and equipment, and learn the latest from experts in seminars and virtual farm tours. Even better, it allows farmers to network with peers from all over the world.

Knowledge gained from all of this interaction can be put to good use back home. Control what you can control, and schedule in a few days for World Dairy Expo. I’ll see you there!

Read the full article at http://digitaledition.qwinc.com/article/Dairy+Talk/1474434/170324/article.html.

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