Professional Picture Framers Assoc March 2010 : Page 5

PPFA honors outstanding members with annual service awards PPFA members honored these recipients with the annual PPFA Service Awards during the Feb. 21 All-Member Luncheon and Meeting at PPFA 2010. PPFA president Gene Ausili, CPF, presented the following: PPFA Lifetime Achievement Award: Pat Bradley, CPF; and Bill Bradley, CPF The Bradleys, who began Bradley’s Art and Frame in Houston in 1970 and built their own store in 1989, were founding members of the PPFA Texas Gulf Coast Chapter in 1972. They became retailers to promote their businesses. Success has doubled the participants from 3 to 6. He also started a program asking a group of framers to pick 3 promotional ideas and use one idea a month, with Nelson’s helping to offset costs. Retailers record their results and share with Nelson’s and the other participants. Separately, advertising certificates from $200 to $500 are awarded to individual framers. Each year, one framer is awarded travel expenses to a trade show. Also, Nelson’s allows PPFA to use their facilities for chapter functions. For years, Nelson’s has paid for PPFA trial memberships for nonmembers attending Nelson’s company seminars. “Travis and Nelson’s Moulding and Frame, by means of their many Travis Nelson of Nelson’s Moulding and Frame, Traverse City, Mich. Bill and Pat Bradley, who began Bradley’s Art and Frame in Houston, Texas, in 1970, are the winners of the PPFA Lifetime Achievement Award. involved with the Association at the national level, especially with the PPFA Guild, a forerunner of the Certified Picture Framer designation. Both were involved with the design of the CPF program and were among the first members to earn the CPF designation. They helped develop the Recertification Course, lent expertise as educators and innovators, and were contributors to the 1987 PPFA Guidelines for Framing Works of Art on Paper; PPFA Guidelines for Framing Works of Art on Canvas, and the PPFA Dictionary of Art and Picture Framing Terms. The Bradleys, who remain very active in their local chapter, have often been winners in PPFA framing competitions at the chapter and national levels, and have served as Competition Judges. They are experts in sales, marketing, and management and have written numerous articles for industry publications. In 2008, they were a front-page feature in For Members Only. “To this day, Pat and Bill remain active in their chapter and are recognized as the ‘Gold Standard’ for framers in Texas and beyond,” says John Pruitt, CPF, chair of the PPFA Awards and Recognition Committee. “In 2010, they will celebrate 40 years in a business that remains as strong and as successful as their support of PPFA.” Paul Frederick Distinction for Leadership Award: Travis Nelson Nelson’s Moulding and Frame in Traverse City, Mich., has been a supportive member of PPFA for 25 years and is very active in the Great Lakes Chapter. Current president Travis Nelson, son of founders Herb and Marty Nelson, uses many efforts to spur the growth of his customers and the framing industry. Under his leadership, the company initiated a cooperative advertising program in which Nelson’s matches dollars spent by efforts to spur the growth of their customers and our industry, are great examples of leadership,” Pruitt says. PPFA Service Award: Dick Lewis, CPF Dick Lewis started a woodworking business in his basement in 1975, and began making barn wood frames. He added art work and printing of art to his product lines in 1978. By 1980, he opened the Gallery and Frame Shop in Fond Du Lac, Wis. At the urging of Larson-Juhl representative Bob Batista, Dick joined PPFA in 1978; started calling other framers; and almost single- handedly started the Wisconsin Chapter in 1982. He served as Chapter president from 1982 to 1985 and, for many subsequent years, served as vice president, treasurer, and newsletter editor, helping many framers. During his leadership, the Wisconsin Chapter grew to more than 140 members. In the mid-1980s, Lewis became a member of the PPFA Finance Dick Lewis of the Gallery and Frame Shop, Fond Du Lac, Wis. and Budget Committee, Education Committee, and Certification Committee. He campaigned for top-notch education and the development of the CPF exam. He earned his CPF in 1986, the first year it was offered. He became a member of the PPFA board of directors, serving on the Executive Committee, elected vice president for retailers in 1989, and elected PPFA president in 1990. “To all who know Dick, he was considered a cheerleader and was known for his interpersonal skills while he built the Wisconsin Chapter and led the charge for education and certification at the national level,” Pruitt says. Continued on page 6 For Members Only 5

PPFA Honors Its Best

PPFA honors outstanding members with annual service awards<br /> PPFA members honored these recipients with the annual PPFA Service Awards during the Feb. 21 All-Member Luncheon and Meeting at PPFA 2010.<br /> <br /> PPFA president Gene Ausili, CPF, presented the following<br /> PPFA Lifetime Achievement Award: Pat Bradley, CPF; and Bill Bradley, CPF<br /> The Bradleys, who began Bradley’s Art and Frame in Houston in 1970 and built their own store in 1989, were founding members of the PPFA Texas Gulf Coast Chapter in<br /> <br /> 1972. <br /> <br /> They became involved with the Association at the national level, especially with the PPFA Guild, a forerunner of the Certified Picture Framer designation. Both were involved with the design of the CPF program and were among the first members to earn the CPF designation.<br /> <br /> They helped develop the Recertification Course, lent expertise as educators and innovators, and were contributors to the 1987 PPFA Guidelines for Framing Works of Art on Paper; PPFA Guidelines for Framing Works of Art on Canvas, and the PPFA Dictionary of Art and Picture Framing Terms.<br /> <br /> The Bradleys, who remain very active in their local chapter, have often been winners in PPFA framing competitions at the chapter and national levels, and have served as Competition Judges.<br /> <br /> They are experts in sales, marketing, and management and have written numerous articles for industry publications. In 2008, they were a front-page feature in For Members Only.<br /> <br /> “To this day, Pat and Bill remain active in their chapter and are recognized as the ‘Gold Standard’ for framers in Texas and beyond,” says John Pruitt, CPF, chair of the PPFA Awards and Recognition Committee. “In 2010, they will celebrate 40 years in a business that remains as strong and as successful as their support of PPFA.”<br /> <br /> Paul Frederick Distinction for Leadership Award: Travis Nelson<br /> Nelson’s Moulding and Frame in Traverse City, Mich., has been a supportive member of PPFA for 25 years and is very active in the Great Lakes Chapter. Current president Travis Nelson, son of founders Herb and Marty Nelson, uses many efforts to spur the growth of his customers and the framing industry.<br /> <br /> Under his leadership, the company initiated a cooperative advertising program in which Nelson’s matches dollars spent byRetailers to promote their businesses.<br /> <br /> Success has doubled the participants from 3 to 6.<br /> <br /> He also started a program asking a group of framers to pick 3 promotional ideas and use one idea a month, with Nelson’s helping to offset costs. Retailers record their results and share with Nelson’s and the other participants.<br /> <br /> Separately, advertising certificates from $200 to $500 are awarded to individual framers. Each year, one framer is awarded travel expenses to a trade show. Also, Nelson’s allows PPFA to use their facilities for chapter functions. For years, Nelson’s has paid for PPFA trial memberships for nonmembers attending Nelson’s company seminars.<br /> <br /> “Travis and Nelson’s Moulding and Frame, by means of their many efforts to spur the growth of their customers and our industry, are great examples of leadership,” Pruitt says.<br /> <br /> PPFA Service Award: Dick Lewis, CPF<br /> Dick Lewis started a woodworking business in his basement in 1975, and began making barn wood frames.<br /> <br /> He added art work and printing of art to his product lines in 1978.<br /> <br /> By 1980, he opened the Gallery and Frame Shop in Fond Du Lac, Wis. At the urging of Larson-Juhl representative Bob Batista, Dick joined PPFA in 1978; started calling other framers; and almost singlehandedly started the Wisconsin Chapter in 1982. He served as Chapter president from 1982 to 1985 and, for many subsequent years, served as vice president, treasurer, and newsletter editor, helping many framers. During his leadership, the Wisconsin Chapter grew to more than 140 members.<br /> <br /> In the mid-1980s, Lewis became a member of the PPFA Finance and Budget Committee, Education Committee, and Certification Committee. He campaigned for top-notch education and the development of the CPF exam. He earned his CPF in 1986, the first year it was offered.<br /> <br /> He became a member of the PPFA board of directors, serving on the Executive Committee, elected vice president for retailers in 1989, and elected PPFA president in 1990.<br /> <br /> “To all who know Dick, he was considered a cheerleader and was known for his interpersonal skills while he built the Wisconsin Chapter and led the charge for education and certification at the national level,” Pruitt says.<br /> <br /> Although competitions were part of PPFA since the 1970s, they lacked the structure necessary to realize the full potential as an educational component of PPFA educational and certification programs.<br /> <br /> In 2003, the PPFA board of directors created the Competition Board, selecting Chris Paschke as its first chairperson.<br /> <br /> With her recommendation, the board of directors appointed Don Berkman and Brian Wolf to fill the other two Competition Board positions.<br /> <br /> With tremendous effort, this board completed five major tasks: They re-established PRINT and OPEN Competitions as part of the annual convention; established a defined process of judging, which produced uniform standards of judging; created a pool of trained judges through an educational program; designed competitions to be an adjunct to PPFA education and certification programs; and designed competitions, in part, to aid in the recruitment of members and development of chapters.<br /> <br /> “Under the leadership of Chris Paschke, the Competition Board, as a group and as individuals, has gone above and beyond the typical commitment of volunteers,” Pruitt says. “PPFA owes Chris, Don, and Brian a large debt of gratitude for their efforts and innovative programs.”<br /> <br /> Chapter Volunteer of the Year Award: Dan Merrell, CPF<br /> Dan Merrell, owner of Merrell’s House of Art, Austin, Texas, was one of the founders of the Central Texas Chapter in 1991, served on its board for many years, and has been president and treasurer for multiple terms.<br /> <br /> An Accredited Judge, he has critiqued several chapter and national framing competitions, and hasConducted classes for the chapter.<br /> <br /> For several years, he has contributed considerable time in planning the annual 3 Stars Over Texas regional trade show and its successor, Lone Star Over Texas.<br /> <br /> An enthusiastic member of PPFA for more than 20 years, Merrell earned the CPF designation as soon as it was offered<br /> <br /> In Memoriam: Verlys Crockett<br /> After opening Verlys Crockett’s Frame Shop and Gallery in 1971 in Denver, Colo., Verlys Crockett helped found the original Colorado Chapter of PPFA in 1982. Largely due to her efforts, that chapter grew to be a sizable and busy entity. She served in leadership positions for several years and assisted in the startup of other PPFA chapters in the Midwest and West. In 2005, she aided in the development of the new and expanded Mountains and Plains Chapter of the PPFA.<br /> <br /> By 1982, she had opened Colorado Moulding Co., a wholesale distributor. With many employees and trucks, the company serves framers in Colorado, Montana, Nebraska, New Mexico, South Dakota, Utah, and Wyoming.<br /> <br /> Crockett was one of the founders of the Wholesale Distributors Association (WDA).<br /> <br /> Each year, Colorado Moulding sponsors a weekend trade show at its facility. Hundreds attend seminars and workshops conducted for the benefit of retailers and suppliers. On many other occasions through many years, Crockett opened the doors of her business for PPFA seminars and other PPFA events. She was a strong life-long advocate of PPFA.<br /> <br /> “For all Verlys’ decades of support, we want to express our appreciation to her memory and to the Colorado Moulding Co.,” Pruitt says<br /> <br /> Vivian Kistler Recognition for Innovation Award: Founding Members of the PPFA Competition Board – Chris Paschke, CPF, GCF; Don Berkman, MCPF; and Brian Wolf, CPF, GCF

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