Brief Magazine Winter 2012 : Page 3CONTENTS 4 6 8 BRIEF WINTER 2012 OVERVIEW Promo Prowess p. 8 Letter from the President Letter from the Guest Editor News & Events UPFRONT Hell Sells p. 10 10 12 14 16 Watch Dog News Brief Brand/Rebrand Spot Watch IN FOCUS Superb in Sydney p. 24 18 22 24 26 30 Creative Brief Media Innovations Brief Encounters Design/Dissect Executive Summary SPECIAL REPORTS Towering Achievement p. 26 Outside the Box p. 56 34 56 72 Creativity Out-of-Home Viral Marketing LAST LOOK 86 Year-End Photos p. 86 Picture Tube Shuffle Viewpoint ON THE COVER Design by Angelika Gartner 90 92 Publication List |
